Abdallah Nofal (Breadfast)
Overview
Abdallah Nofal is a prominent Egyptian entrepreneur best known as one of the co-founders of Breadfast, a leading online grocery delivery platform in Egypt. Launched in 2017, Breadfast has rapidly grown to become one of the most significant players in Egypt's quick-commerce sector, offering a vast array of grocery and household items with a promise of same-day delivery service. Nofal, alongside co-founders Mostafa Amin and Muhammad Habib, has played a crucial role in the technological and operational development of the company, significantly contributing to its valuation nearing $400 million as of 2025.
Recent Developments
In recent years, Abdallah Nofal and Breadfast have achieved several milestones:
- August 2025: Breadfast raised $10 million in a Series B2 round led by the European Bank for Reconstruction and Development (EBRD) and Novastar Ventures. This funding is set to enhance the company’s infrastructure by expanding its fulfillment centers in major Egyptian cities like Cairo, Giza, Alexandria, and Mansoura, further increasing its market penetration.
- 2024: Breadfast reported revenues surpassing $150 million. The company handled close to a million orders monthly and served over 300,000 active users, emphasizing its strength in managing a vertically integrated supply chain.
- Introduction of Breadfast Pay: In alignment with global fintech trends, Breadfast launched a new fintech arm, Breadfast Pay, offering savings, withdrawals, and branded payment cards, aiming to evolve into a super-app similar to those in the Asian market.
- 2021 Series A Funding: A significant $26 million Series A fundraising round was closed with participation from VNV Global and other key investors, setting the stage for Breadfast's expansion within Egypt and potentially beyond.
- Response to Economic Challenges: Despite Egypt's challenging economic environment, including currency devaluation, Breadfast maintained robust financial health with strong investor confidence, continually expanding its service reach and refining its supply chain operations.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Abdallah Nofal |
| Born | Not Publicly Available |
| Nationality | Egyptian |
| Occupation | Entrepreneur, CTO |
| Known For | Co-founding Breadfast |
| Net Worth | Not Publicly Available |
| Education | Not specifically documented |
Early Life and Education
Details about Abdallah Nofal’s early life and educational background are sparse in public records. As an entrepreneur deeply involved in technology, it is likely that Nofal pursued studies related to computer sciences or a similar field that equipped him with the skills necessary for his roles in technological development and innovation. His technical expertise has been instrumental in Breadfast’s growth and operational efficiency.
Career and Notable Achievements
Abdallah Nofal’s career is best highlighted through his significant contributions to Breadfast:
- 2017: Co-founded Breadfast, initially focusing on delivering fresh baked goods before expanding into a comprehensive grocery delivery service. The company was incubated with support from Y Combinator, which provided valuable startup mentorship and capital.
- Growth Strategy: Under Nofal’s leadership, Breadfast adopted a vertically integrated model, maintaining control over its baking, production, and delivery processes to ensure quality and service reliability.
- Technological Advancements: Spearheaded the integration of advanced technologies into Breadfast’s operations, facilitating efficient order management and delivery logistics.
- Investor Confidence: Over the years, successfully led funding efforts that have cumulatively raised over $33 million, signaling strong confidence from both regional and international investors.
Current Work and Impact
Currently, Abdallah Nofal continues to play a pivotal role in Breadfast as its Chief Technology Officer (CTO). His focus is on innovation, ensuring the company stays at the forefront of technological advancements in quick commerce and fintech solutions via Breadfast Pay. The expansion of Breadfast’s service offerings aligns with larger strategic aspirations to become a super-app in the Middle East, aiming to provide comprehensive services that extend beyond traditional grocery delivery to financial services.
Related Topics
Breadfast
Breadfast is noted for revolutionizing the grocery delivery system in Egypt through its model of on-demand delivery within 60 minutes for a broad range of products. This strategy has set Breadfast apart as a leader in Egypt's burgeoning e-commerce landscape.
Conclusion
Abdallah Nofal remains an influential figure in the Egyptian startup ecosystem due to his contributions to Breadfast. Through strategic leadership and innovative practices, he has positioned Breadfast as a market leader poised to extend its influence across the Middle East and Africa. With continued expansion and technological advancements, Nofal and Breadfast are on a trajectory that promises significant impacts on regional e-commerce and fintech landscapes, potentially setting new standards for quick-commerce solutions globally.