Adam McCrory (Zynk): 10 Key Things You Must Know

Overview

Adam McCrory is a notable British technology executive primarily recognized as the founder and CEO of Zynk Software Limited, a pioneering company specializing in no-code data integration and business automation platforms. With a rich background in software development, particularly from his tenure at Sage where he led the development of Sage 50, McCrory has been instrumental in shaping the business automation landscape, especially within accounting, CRM, and eCommerce sectors. His work is significant because it epitomizes the evolution of digital business processes, enabling organizations to streamline operations and boost productivity through innovative technology solutions. The story of Adam McCrory unfolds across various milestones, from his roots in software development to leading a transformational technology company at the forefront of the integration era.

1. Founding and Leadership of Zynk Software

Adam McCrory founded Zynk Software Limited in 2002 after spending nearly a decade at Sage as the Head of Development for the Sage 50 platform. Under his leadership, Zynk evolved from a small internet consultancy into a leading provider of data integration and business workflow automation platforms in the UK. His vision focused on simplifying and automating complex business processes by connecting multiple software applications seamlessly, which has allowed Zynk to serve hundreds of organizations worldwide and remain competitive in a fast-paced industry.

2. Early Career and Contribution to Sage 50

Before launching Zynk, McCrory played a critical role at Sage from 1993 to 2002, where he was lead developer overseeing the SME product range's development and delivery. His work contributed significantly to the ongoing success of Sage 50, a widely trusted accounting product still prevalent among small and medium-sized businesses. This foundation helped McCrory gain deep insights into accounting software needs, which later influenced Zynk’s specialization in integrating Sage products with eCommerce and CRM platforms.

3. Zynk’s Evolution and Product Innovation

Zynk has grown significantly under McCrory’s guidance, continuously innovating its flagship product, Zynk Workflow. Version 2.0 launched in 2016, revolutionizing how businesses automate processes and manage data across software systems. The company also introduced Robotic Process Automation (RPA) and business intelligence tools. These innovations have broadened Zynk’s appeal, allowing users to automate a wide variety of data-intensive tasks easily without coding, improving operational efficiency.

4. Strategic Venture Capital Funding

In 2010, Zynk secured significant venture capital investment from Graham Wylie, founder of Sage. This funding was a strategic milestone, enabling Zynk to accelerate growth and enhance its product offerings. The backing by a prominent figure in the accounting software industry underscored confidence in McCrory’s leadership and Zynk’s market potential, positioning the company strongly against competitors in the integration platform space.

5. Recognition and Industry Certifications

Under McCrory’s direction, Zynk earned prestigious industry certifications like Microsoft Certified Partner status and Sage Gold ISV Certification. These accolades validate the quality and reliability of Zynk’s software solutions and have helped the company establish credibility among users and partners. Such certifications reflect McCrory’s dedication to maintaining high standards of software development and customer service.

6. Commitment to Seamless Integrations Across Platforms

Zynk’s platform supports integration with over 75 cloud and desktop applications, including Salesforce, Shopify, Magento, WooCommerce, Xero, and QuickBooks. McCrory’s focus on comprehensive connectivity enables businesses to unify their accounting, CRM, eCommerce, and ERP systems into a single automated workflow. This capability reduces manual data entry, minimizes errors, and delivers more insightful reporting and analytics to users.

7. Growth and Recognition in the Tech Industry

In recent years, Zynk has been recognized as one of the Top 100 Fastest Growing Tech Companies in Northern UK. For two consecutive years, it was a finalist for the Northern Tech Awards. These achievements highlight the impact of McCrory’s leadership in scaling Zynk’s operations and the company’s reputation for innovation and growth within the competitive tech landscape.

8. 2025 Rebranding and Future Tech Vision

In 2025, McCrory spearheaded a bold rebranding and the launch of a new website for Zynk, emphasizing a modern visual identity and enhanced user experience. Looking ahead, Zynk is poised to integrate artificial intelligence, machine learning, and cloud computing into its platform, promising smarter workflows, predictive automation, and scalable solutions. McCrory’s vision is to keep Zynk at the cutting edge of technology, helping businesses automate smarter, not harder.

9. Entrepreneurial Spirit Beyond Zynk

Aside from Zynk, Adam McCrory founded and led Flow Digital from 2013 to 2018, a successful web development and digital marketing agency based in Newcastle. This venture diversified his experience, showcasing his leadership across different technology disciplines. His ability to manage multiple enterprises underscores his entrepreneurial skills and dedication to helping businesses leverage digital technology.

10. Local Impact and Team Leadership

Based in Newcastle upon Tyne, UK, McCrory has built a dedicated and skilled team at Zynk focused on delivering innovative business automation solutions. With a staff count growing beyond 20, he fosters a culture of creativity, collaboration, and customer-centric innovation. His leadership extends beyond product development, emphasizing employee engagement and local technology ecosystem growth.

Conclusion

Adam McCrory’s career journey from a lead developer at Sage to the CEO of an innovative software company encapsulates the transformative power of technology leadership. Through Zynk, he has helped businesses simplify complex processes and embraced the future of AI-driven automation. His deep understanding of accounting software combined with a forward-thinking approach has positioned Zynk as a driving force in the integration platform market. As digital transformation accelerates, McCrory’s work prompts important questions about how automation and AI will redefine business efficiency in the coming years.