Adam Stoker (Wander): 10 Key Things You Must Know
Overview
Adam Stoker is a prominent figure in the field of destination marketing and tourism. As the President and CEO of Relic, an advertising agency based in Provo, Utah, Adam has made significant strides in promoting and revitalizing tourism destinations across the United States. He is also a crucial contributor to the tourism industry as the host of the Destination Marketing Podcast and has a notable presence in strategic travel tech initiatives like Wander. With a career that weathered the challenges of economic downturns and a global pandemic, Adam Stoker remains a pivotal influencer in how destinations position themselves in a rapidly changing world. In this article, explore the multiple facets of Adam’s career, his strategic roles, and the innovative platforms he champions.
1. Early Life and Education
Adam Stoker was born and raised in Oklahoma. His early life was characterized by frequent relocations, as his father pursued a Ph.D., which instilled in Adam the ability to adapt to new environments and make connections quickly. Adam's educational path took him to Brigham Young University, where he majored in Communications with a focus on Advertising. This foundational experience nurtured his passion for the advertising field and set the stage for his future endeavors in marketing and tourism.
2. Career Beginnings and Relic
Adam Stoker began his professional journey at Sorenson Advertising, a small agency in St. George, Utah. His role as an account manager allowed him to gain firsthand experience in managing accounts and developing client relationships. In 2016, Adam, alongside partners, acquired Sorenson Advertising and rebranded it to Relic. As the President and CEO, Adam focused on tourism marketing, helping destinations across the country enhance their branding and reach.
3. Role in Wander
Adam serves as a business advisor for Wander, a tech platform designed to elevate travel experiences through digital innovations. Wander, co-founded by AJ Brau, is known for facilitating connections between destinations and travelers by harnessing cutting-edge technology. Adam's involvement with Wander showcases his commitment to integrating technology into tourism marketing, emphasizing his forward-thinking approach.
4. Destination Marketing Podcast
In May 2019, Adam launched the Destination Marketing Podcast, which quickly became a valuable resource for tourism professionals. Through the podcast, Adam shares industry insights, interviews with experts, and strategies for effective destination marketing. The podcast highlights his dedication to education and knowledge sharing in the tourism sector, making it a notable fixture for marketers seeking to enhance their practices.
5. Innovations and Challenges During the Pandemic
The COVID-19 pandemic posed significant challenges to the tourism industry. Adam Stoker and his team at Relic responded by creating innovative recovery campaigns and digital engagement tools, such as coloring and activity books for destinations. These efforts helped keep destinations top of mind for potential visitors and supported local tourism industries in maintaining visibility during the crisis.
6. Publication: "Touchpoints"
Adam authored "Touchpoints: A Destination Marketer’s Guide To Brand Evaluation And Enhancement," a book that underscores the importance of comprehensive brand evaluation in tourism marketing. The book equips marketers with tools and strategies for enhancing brand narratives, reflecting Adam's knowledge and expertise in elevating destination branding.
7. Thought Leadership and Public Speaking
Recognized for his contributions to the tourism industry, Adam Stoker is a sought-after speaker at various tourism conferences, including the Utah Tourism Conference and the Texas Travel Summit. His thought leadership is shaping contemporary approaches to destination marketing, focusing on creativity, technological advancements, and strategic partnerships.
8. The Power of Collaboration
Adam emphasizes the role of collaboration in successful destination marketing. His initiatives often involve partnerships, as seen in the joint efforts between Zion and Bryce National Parks to leverage their combined appeal. By promoting coopetition, Adam ensures that communities and tourism boards maximize their reach and impact.
9. The Evolution of Destination Marketing
Under Adam's guidance, Relic has been at the forefront of evolving destination marketing strategies. He advocates for a shift from merely attracting visitors to a more holistic approach that involves stakeholder engagement and enhancing the visitor experience. This evolution underscores his vision of DMOs as Destination Management Organizations.
10. Impact and Future Prospects
Adam Stoker's work continues to impact the tourism industry significantly. His approach to integrating traditional and digital marketing strategies ensures that destinations can adapt and thrive in changing conditions. As the industry anticipates recovery and new challenges, Adam's innovative frameworks and leadership remain pivotal.
Conclusion
Adam Stoker’s journey from a small advertising agency to becoming a key player in tourism marketing reflects his resilient spirit and innovative approach. His dedication to improving the travel experience through strategic marketing, technology integration, and stakeholder collaboration continues to inspire industry professionals. As travel slowly rebounds from global disruptions, leaders like Adam Stoker are vital in guiding destinations toward sustainable success.