Aditya Mukherjee (Troovy)
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Overview
Aditya Mukherjee is a prominent entrepreneur known for co-founding Troovy, a health-first food startup based in Gurugram, India. Troovy, established in 2021, focuses on delivering nutritious and preservative-free snacks for children. The brand, co-founded by Aditya Mukherjee and Mansi Baranwal, aims to improve dietary options for children by offering natural ingredient-based products that challenge traditional junk food. Mukherjee, leveraging his management and product development expertise, has been instrumental in positioning Troovy as a key player in the children’s nutrition market.
Recent Developments
- May 2025: Troovy secured ₹20 crore in a pre-Series A funding round led by Fireside Ventures, with participation from Sharrp Ventures, Spring Marketing Capital, and Veltis Capital. This funding is directed towards scaling product development and expanding distribution channels.
- October 2024: Troovy achieved a valuation of ₹49.2 crore, underscoring its growth trajectory in the competitive market for child nutrition.
- 2023: The company initially raised an undisclosed seed round, setting the stage for its subsequent expansions and product launches.
- 2023 Launch: Troovy debuted with a chemical-free, nutrition-focused tomato ketchup, which quickly became popular among parents for its health benefits.
- Product Portfolio Expansion: Over the course of 2023-2025, Troovy has expanded its offerings to include high-protein chips and puffs, protein vermicelli, and immunity-boosting sauces, all designed to provide balanced nutrition without artificial additives.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Aditya Mukherjee |
| Born | Not publicly disclosed |
| Nationality | Indian |
| Occupation | Co-Founder, Troovy |
| Known For | Troovy Foods |
| Education | Indian Institute of Management, Bangalore; Singapore Management University; Nanyang Technological University |
| Residence | Gurugram, Haryana, India |
Early Life and Education
Aditya Mukherjee pursued a diverse education path, starting with a Bachelor's degree in Computer Engineering from Nanyang Technological University (2002-2006). He then advanced his studies with a Master of Science in Applied Economics at Singapore Management University (2007-2009). Mukherjee completed his education with a Post-graduate Diploma in Management from the Indian Institute of Management, Bangalore (2010-2012). His academic journey, emphasizing management and engineering, equipped him with a robust foundation for later entrepreneurial endeavors.
Career and Notable Achievements
Aditya Mukherjee began his professional journey in technology and business management. Before co-founding Troovy, he held senior roles at key tech entities, including Zomato and Hike, where he honed his skills in product development and business growth.
- Zomato (2021-2023): As AVP, Mukherjee contributed to the strategic expansion of its nutrition sector.
- Hike (2020-2021): Led product development initiatives as Director of Product.
- Troovy (2021-Present): Established Troovy, aiming to revolutionize children’s nutrition with natural, health-conscious foods.
Current Work and Impact
Currently, Aditya Mukherjee focuses on growing Troovy, a venture committed to reshaping the children's nutrition landscape. Under his leadership, Troovy is known for its stringent quality standards, ensuring that products are free from refined sugars, palm oil, and chemical preservatives. Aditya's strategic oversight has enabled Troovy to expand its reach, impacting nutritional choices in households across India.
Troovy Foods
Troovy Foods, co-founded by Aditya Mukherjee, is gaining recognition for producing nutritious, preservative-free products aimed at families, particularly focusing on children's health needs. The brand has diversified its range to include protein-rich pastas and immunity-boosting sauces—products celebrated for their balance of taste and health benefits.
Troovy Funding
Troovy recently secured ₹20 crore in pre-Series A funding led by Fireside Ventures. This financial injection supports the brand's objectives of scaling its market presence and further product development. Such backing highlights investor confidence in Troovy’s potential to redefine health-conscious eating for children.
Conclusion
Aditya Mukherjee, through Troovy, has significantly contributed to the dialogue around children's nutrition. His efforts have not only popularized healthier eating habits but also emphasized the importance of clean, chemical-free foods in the market. As Troovy continues to grow, Mukherjee’s innovative vision and dedication are set to leave a lasting impact on the food industry, offering healthier choices and setting new standards in children’s nutrition.