Aditya Singh (Eggoz): 10 Key Things You Must Know
Overview
Aditya Singh, an alumnus of the Indian Institute of Technology (IIT) Kharagpur, is one of the co-founders of Eggoz, a rapidly growing brand in India’s egg industry. Established in 2017, Eggoz aims to provide fresh, chemical-free eggs to Indian households. With over six lakh eggs sold daily and a revenue milestone of Rs 200 crore, Eggoz has significantly impacted how consumers perceive and purchase eggs in India. The journey of Aditya and his team is one of innovation, entrepreneurship, and dedication to meeting the nutritional needs of a billion-strong population.
1. Origins of Eggoz
Eggoz was founded by Aditya Singh along with his IIT peers Abhishek Negi and Uttam Kumar in 2017. Recognizing the fragmented and unorganized nature of the Indian egg industry, they sought to deliver high-quality, farm-fresh eggs free from chemicals and antibiotics. The company began its operations with a poultry farm in Bihar, where they gained first-hand insights into the intricacies of poultry farming, eventually shaping their business model.
2. Quality Assurance and Safety Checks
Eggoz distinguishes itself through its rigorous quality assurance process, involving 11 safety checks for each egg. These include biosecurity measures, pH testing, and UV sanitization. Their commitment to quality ensures that consumers receive fresh, hygienic eggs with enhanced nutritional benefits, including vibrant orange yolks that are rich in vitamins and carotenoids.
3. Partnership with Farmers
Eggoz operates an asset-light model, working closely with independent farmers who adhere to its protocols. This collaboration includes the use of herbal feed, eliminating the need for antibiotics and synthetic additives. By integrating IoT devices and a farm management app, Eggoz ensures consistency and quality from farm to table, benefiting both farmers and consumers alike.
4. Expanding Market Footprint
From its inception, Eggoz has expanded its presence across major Indian cities including Delhi NCR, Bangalore, Hyderabad, Mumbai, and Pune. The brand's eggs are available through e-commerce platforms such as Blinkit, Zepto, and Swiggy Instamart, as well as offline stores, ensuring wide accessibility to their products.
5. Financial Milestones
Eggoz has shown impressive financial growth, reporting a 76% year-on-year increase in revenue. By FY25, the company had achieved a net revenue of Rs 130 crore and reached an annual revenue run rate (ARR) of Rs 200 crore. This growth is a testament to the brand’s strategic initiatives and consumer demand for quality eggs.
6. Innovations in Egg Products
Eggoz is not just about regular eggs; it has ventured into egg-based snacks like momos, nuggets, and burgers, catering to urban consumers seeking high-protein, ready-to-eat options. This diversification has positioned Eggoz as a forerunner in India’s growing market for protein-rich snacks.
7. Technological Integration
The use of technology is at the core of Eggoz's operations. A tech-enabled supply chain ensures traceability and efficiency, from feed formulation to product delivery. This integration enhances farm productivity and ensures that eggs are delivered fresh within 24 hours of laying.
8. Environmental and Social Impact
Eggoz is committed to sustainability, focusing on reducing its carbon footprint and supporting farmers. Their eco-friendly packaging and reduction in greenhouse emissions highlight their dedication to environmental responsibility. Additionally, empowering local farmers has improved livelihoods and increased productivity.
9. Challenges and Overcoming Obstacles
Launching Eggoz was not without challenges. The team faced initial hurdles in understanding the poultry industry and establishing a reliable supply chain. However, persistent efforts and strategic partnerships have enabled them to navigate these challenges successfully, laying the groundwork for future growth.
10. Future Prospects
Looking ahead, Eggoz aims to broaden its market reach and augment product offerings. With goals to increase India’s per capita egg consumption and establish itself as a household name, Eggoz is poised for further expansions, including international markets, while continuing to innovate in food safety and nutrition.
Conclusion
Aditya Singh and his venture, Eggoz, have embarked on a mission to revamp India’s egg industry. Through technology, strategic partnerships, and commitment to quality, they have transformed eggs from a commodity into a trusted brand. Their journey underscores the potential of blending innovation with traditional practices, setting new standards for the food industry.