Admiral Group plc is a British financial services company predominantly known for its car insurance products, headquartered in Cardiff, Wales. Established in 1993, it operates various brands, including Admiral, Bell, Diamond, and Elephant, and provides services in different segments like car insurance, price comparison, and personal finance. The company was founded by Henry Engelhardt and David Stevens, and went public on the London Stock Exchange in 2004. As of 2024, Admiral has expanded its offerings to include home, travel, and pet insurance.
| Attribute | Information |
|---|---|
| Founding Date | 1993 |
| Headquarters | Cardiff, Wales, UK |
| Founders | Henry Engelhardt, David Stevens |
| Revenue | £3.5 billion (2023) |
| Profits | £608.2 million (2023) |
| Key Investors | Barclays Private Equity |
| Industry | Insurance |
| Number of Employees | 10,000+ |
Admiral was founded in 1993 in Cardiff, Wales, focusing primarily on car insurance, and has since grown into one of the UK’s leading insurers. Initially started as part of a project within the Brockbank Group, Admiral was founded by Henry Engelhardt, who led a management buy-out in 1999 with the financial backing of Barclays Private Equity. This move set the stage for Admiral's subsequent growth and development. In 1997, Admiral launched its first international venture, entering the Spanish market with the same commitment to affordable car insurance.
Admiral's business model is based on simplifying the process of purchasing and managing insurance policies, bolstered by multiple brands that cater to specific demographics such as Bell and Diamond. Over the years, Admiral has achieved significant milestones:
Currently, Admiral stands as one of the UK's largest motor insurers, known for its comprehensive services that extend beyond traditional insurance. The company leads in market innovations, such as the adoption of MultiCar policies, a concept it pioneered to allow multiple cars under one insurance policy at a discounted rate. Admiral's ability to innovate and adapt has secured it a robust market presence not only in the UK but also in Spain, Italy, France, and the United States. Its strategic initiative "Admiral Pioneer" focuses on exploring new consumer markets and technological advancements.
Admiral Group plc continues to play a significant role in the insurance industry, combining a strong foundation of customer service with innovative products and strategic global expansion. With commitments to enhance its technological capabilities and sustainability goals, Admiral is poised to maintain its industry leadership while addressing emerging insurance needs worldwide.