Cluely, an AI assistant platform that gained notoriety for its controversial "cheat on everything" marketing, is now encountering a wave of detection software designed to counter its capabilities. This development unfolds amidst social media speculation, including a tweet from Hallie Berries suggesting that "eventually cluely will pivot to become an anti-cheating software and sell its services back to tech companies." However, current reports indicate Cluely's strategic focus remains on enhancing user assistance, with its CEO dismissing detection efforts and hinting at future hardware solutions to bypass such measures.
Founded in 2025 by Chungin "Roy" Lee and Neel Shanmugam, Cluely quickly secured over $20 million in funding, including a significant $15 million Series A round from Andreessen Horowitz. The company's initial marketing promoted its AI tool for real-time assistance in various scenarios, from job interviews to sales calls. Following considerable ethical scrutiny and public debate, Cluely has since repositioned itself as a conventional AI meeting assistant, shifting its marketing language away from explicit references to "cheating."
In response to Cluely's claims of "undetectability," several startups have emerged with counter-technologies. Validia launched "Truely," a detection software specifically designed to identify Cluely usage, while Proctaroo offers a platform to monitor applications and flag potential cheaters during online interactions. These new tools aim to uphold integrity in professional and academic environments where real-time AI assistance could compromise fair assessment.
Cluely CEO Roy Lee has largely dismissed the efficacy of these nascent anti-cheating measures, comparing them to the long-standing, often unsuccessful, battles against cheating in the video game industry. Lee has indicated that Cluely is actively exploring a pivot towards hardware solutions, such as smart glasses or even brain chips, which he believes would render software-based detection obsolete. This strategic direction suggests Cluely aims to circumvent detection rather than developing its own anti-cheating technology.
The ongoing technological arms race between AI assistance tools like Cluely and emerging detection software highlights a critical challenge in the age of pervasive artificial intelligence. While Cluely's initial branding was provocative, its evolution reflects the complex ethical landscape surrounding AI tools and their impact on integrity. The company's future trajectory will continue to shape the broader discussion on the responsible deployment of AI in professional and academic contexts.