Samir Chaudry, co-host of "The Colin and Samir Show," recently highlighted a significant shift in the entertainment industry, asserting that large language models (LLMs) are increasingly becoming a direct source of entertainment themselves. In a recent tweet, Chaudry emphasized that the interactive nature of conversing with an LLM is inherently entertaining, a perspective often overlooked in discussions about artificial intelligence. This viewpoint challenges traditional notions of content consumption, suggesting that AI's role extends beyond mere production tools to direct audience engagement.
"My first POV on AI right now is that we don't talk about AI and prompting as entertainment enough. It's entertaining to chat with an LLM," Chaudry stated in the tweet.
Chaudry, a prominent voice in the creator economy, further linked this development to the attention economy, noting that figures like OpenAI CEO Sam Altman have successfully captured public attention with AI. He suggested that creators, who are in the business of capturing attention, must recognize that AI itself can be a compelling form of entertainment, potentially competing with human-generated content for audience engagement. This perspective introduces a new dimension to the ongoing debate about AI's impact on creative professions.
"As a content creator, we're in the business of attention and we're looking to create something meaningful enough to capture attention, and Sam Altman has done that with AI," he explained.
The discussion also touched upon the common concern among creators regarding job displacement due to AI's capabilities in graphics and VFX. Chaudry acknowledged these fears but presented a more nuanced threat: the entertainment value of AI itself. He implied that if AI can directly entertain, the very demand for human-created content might diminish, posing a different kind of challenge to creators' livelihoods.
"Creators think about AI producing graphics and VFX and then people are out of jobs. But also, we might be out of jobs if AI itself is entertaining," Chaudry noted.
Despite these potential challenges, Chaudry observed that AI tools are already deeply integrated into the creative workflow. He concluded that nearly all creators are leveraging AI in some capacity for production, indicating a widespread adoption of the technology within the industry. This suggests that adaptation and integration, rather than outright resistance, are becoming the prevailing strategies for creators navigating the evolving landscape shaped by artificial intelligence.