Aive is a Paris-based technology company transforming the video post-production landscape with its innovative artificial intelligence platform. Founded in 2019 by Olivier Reynaud and Rudy Lellouche, Aive stands out in the multimedia and design software industry through its pioneering approach to automating video content creation. As of June 2025, the company has made significant strides towards becoming a leader in video post-production by raising €12 million in Series A funding. This move highlights its ambition to expand globally and revolutionize how businesses create and optimize video content. In this article, we'll explore ten fascinating aspects of Aive, providing insights into its operations, achievements, and future prospects.
Aive was founded in 2019 by Olivier Reynaud and Rudy Lellouche in Paris, France. The company was borne out of a mission to simplify the complexities of video post-production for creative industries. By leveraging artificial intelligence, Aive aims to empower businesses to produce, adapt, and optimize video content efficiently and creatively, catering to various formats and channels.
At the heart of Aive’s offering is its proprietary Multimodal Generative Technology (MGT). This technology combines AI with creative algorithms to automate the production of video variations tailored to specific objectives. MGT can transform a single video into multiple versions optimized for different platforms and formats, making it a vital tool for modern marketing strategies.
In June 2025, Aive secured €12 million in Series A funding, led by investment firm Invus. This funding is earmarked to accelerate Aive's international expansion and technological development. The company plans to triple its workforce by the end of 2026, demonstrating its commitment to scaling its operations worldwide.
Since its official launch in early 2024, Aive has gained substantial traction in the market. It boasts a client base of over 40 international brands, including stalwarts like LVMH, Meetic, and Publicis. These clients leverage Aive's platform to streamline their video production workflows, resulting in productivity gains and enhanced content strategies.
Aive addresses the many challenges inherent in video post-production, such as time-consuming adaptation tasks. It offers a solution capable of automatically creating optimized video versions for different delivery channels, thereby mitigating the workload faced by creative professionals, who often spend more than half their time on repetitive tasks.
Operating within a burgeoning market, Aive faces competition from companies like Visla in the multimedia software space. However, Aive’s unique approach to integrating AI for creative video production gives it a competitive edge, emphasizing its innovative capabilities and adaptability.
Aive's platform is designed for seamless integration into existing production workflows. Its user-friendly interface and robust capabilities ensure that creative teams can collaborate and distribute content efficiently from anywhere in the world. The platform supports efficient video resizing and localized editing, streamlining complex processes with AI-driven solutions.
Aive's breakthrough technology has not gone unnoticed. The company has been featured in significant tech conferences, such as Viva Technology, Europe's largest startup and tech event. This visibility underscores its prominence as a transformative force in the AI-driven video post-production sector.
Looking ahead, Aive aims to push the boundaries of video technology further. With plans to expand its presence in North America, Europe, and Asia, the company is focused on setting standards in AI-powered creative solutions, ultimately aspiring to be recognized as the global leader in automated video content production.
Beyond technological advancements, Aive is poised to affect socio-economic metrics by reducing cost and time investments for businesses. Its tools are designed to enhance productivity, allowing brands to quickly refresh content strategies and capitalize on real-time marketing opportunities, thereby driving economic growth in the creative sector.
Aive is shaping the future of video content creation with its pioneering AI solutions and strategic market approaches. From its innovative technology and strategic funding initiatives to its growing global footprint and industry recognition, Aive exemplifies how technology can transform creative industries. As it continues to evolve and scale, Aive's commitment to pushing the boundaries of video automation offers a glimpse into the future of content creation. For businesses and creative professionals alike, Aive represents not just a tool, but a facilitator of a new era in video production.