Alexandra Zatarain (Eight Sleep)
Overview
Alexandra Zatarain is widely recognized as a co-founder and the Vice President of Brand & Marketing at Eight Sleep, a technology-driven company that specializes in improving sleep fitness through innovative products such as smart mattresses. Established in 2014, Eight Sleep has made significant strides in the sleep technology industry by developing products that not only optimize sleep conditions through temperature regulation and biometric data tracking, but also aim to redefine sleep as a pillar of health and wellness. Zatarain has been instrumental in positioning Eight Sleep as a leader in sleep fitness, fostering partnerships with high-profile athletes and leveraging cutting-edge technology to aid sleep improvement.
Recent Developments
- August 2025: Eight Sleep secured $100 million in a venture funding round led by HSG, with participation from Valor Equity Partners, Founders Fund, and various other investors, aiming to enhance their product offerings and expand globally. The new funding increases their total capital to more than $260 million, propelling their valuation significantly higher than the $500 million post-money valuation achieved during their previous funding round in 2021.
- July 2025: The company launched "Hot Flash Mode," a new feature designed to mitigate menopausal hot flashes by delivering rapid cooling via the Eight Sleep Pod, as part of its Women’s Sleep Initiative aimed at addressing gender disparities in sleep science.
- May 2025: Eight Sleep announced plans to expand into the Chinese market, focusing on the rising demand for wellness technology among China’s health-conscious middle class.
- April 2025: Alexandra Zatarain emphasized the role of feedback in Eight Sleep’s business evolution during an interview, highlighting how critical product and business positioning strategies led to the company's repositioning as a pioneer in sleep fitness rather than just a product company.
- January 2025: Eight Sleep celebrated its appearance on TIME's "Best Inventions of the Year" list, reaffirming its position as a leader in innovative sleep solutions through its AI-powered smart mattresses.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Alexandra Zatarain |
| Born | Chula Vista, California, USA |
| Nationality | American |
| Occupation | Entrepreneur, VP of Brand & Marketing |
| Known For | Co-founding Eight Sleep |
| Net Worth | Not publicly disclosed |
| Education | Tecnologico de Monterrey, Mexico |
Early Life and Education
Alexandra Zatarain was born in Chula Vista, California but was raised in Tijuana, Mexico. From a young age, Zatarain demonstrated an entrepreneurial spirit, influenced by her father who was also an entrepreneur. She attended Tecnologico de Monterrey in Mexico, where she pursued a degree in Communication Science. Throughout her academic career, she was inspired by strong female figures and developed a passion for leveraging innovations in technology to enhance everyday life. Her upbringing in a cross-border environment fostered a resilient and adaptable mindset that has prominently contributed to her success in the competitive startup ecosystem.
Career and Notable Achievements
Alexandra Zatarain co-founded Eight Sleep alongside Matteo Franceschetti, Massimo Andreasi Bassi, and Andrea Ballarini in 2014. Her role as VP of Brand & Marketing has been pivotal in transforming Eight Sleep from a startup into a leading name in sleep technology:
- 2014: Co-founded Eight Sleep, focusing initially on marketing and brand strategy.
- 2015: Successfully launched the first product via crowdfunding, making significant inroads in market penetration.
- 2017: Named in Forbes' 30 Under 30 list in Consumer Technology for her contributions to the industry.
- 2018: Played a crucial role in Eight Sleep being recognized as one of Fast Company’s Most Innovative Companies.
- 2021: Raised $86 million in a Series C round, sharply increasing the company’s valuation.
- 2022: Key driver behind the expansion of product features, such as AI-powered solutions and medical-grade health monitoring.
Current Work and Impact
Currently, Alexandra Zatarain is focused on scaling Eight Sleep's operations and integrating deeper AI-driven capabilities to forge new pathways in sleep health and wellness. Her efforts are geared towards global expansion, particularly in untapped international markets like China. Eight Sleep’s innovations don’t just target consumer wellness but are directed towards broader healthcare strategies, such as aiding in sleep-related medical conditions. Under her leadership, Eight Sleep has evolved into a health-tech powerhouse that is poised to redefine sleep standards and its impact on long-term health.
Matteo Franceschetti
Matteo Franceschetti, Alexandra Zatarain’s husband, is the CEO and co-founder of Eight Sleep. His vision for a technology-enhanced sleep experience aligns with Zatarain’s marketing prowess to propel the company to the forefront of the sleep fitness industry. As an athlete, Franceschetti's insights into performance optimization are intricately linked to Eight Sleep's mission to improve sleep through innovation.
Alexandra Zatarain Bio
Alexandra Zatarain’s remarkable journey from Mexico to the echelons of the tech industry is rooted in her innovative approach to integrating technology with health and wellness. Her dedication to sleep fitness as an essential component of a healthy lifestyle is a testament to her forward-thinking leadership and ability to navigate the startup landscape successfully.
Conclusion
Alexandra Zatarain has emerged as a key figure in the intersection of technology and wellness through her work at Eight Sleep. By championing sleep fitness, she continues to redefine how people perceive the role of sleep in health optimization. Looking ahead, Zatarain’s strategic initiatives at Eight Sleep promise to challenge the boundaries of the sleep technology landscape, with a lasting impact on how society approaches sleep as a vital determinant of quality of life.