Allswell
Overview
Allswell, established in different forms and sectors over the years, spans various industries today. A notable branch, originating as a virtual mental health service focused on the queer community, was founded in 2024 in Los Angeles, California, raising $220K in its initial seed funding. Another prominent division, Allswell Home, a mattress and bedding company, was introduced in 2018 by Walmart, underlining its commitment to affordable yet high-quality home goods. Allswell's diversity includes branches specializing in healthcare, consumables, and wellness products. Its impact spans from healthcare staffing and services to providing accessible home comfort solutions.
Recent Developments
- October 2025: Allswell's virtual mental health service secured $1.3 million in pre-seed funding to enhance its digital and clinical offerings and expand its therapist network across additional states. This initiative aims at improving mental health accessibility for the LGBTQ+ community (FierceHealthcare).
- July 2025: In the California flower category, Allswell strengthened its market presence, advancing from the 8th to the 3rd position in the span of several months, suggesting robust sales and increased brand recognition (Headset.io).
- June 2025: Allswell Home continued to be recognized for its affordable mattress solutions, praised for its Allswell Luxe Hybrid Mattress, noted for comfort, affordability, and design akin to luxury hotel beds (Good Housekeeping).
- March 2025: Allswell Home maintained its reputation as a provider of budget-friendly quality mattresses, often seen as a leader in the hybrid bed sector for consumers seeking economical solutions (CBInsights).
- Early 2025: The base mattress model was spotlighted as a top choice in budget-friendly categories, affirming its value proposition in an increasingly competitive market (U.S. News).
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2018 / 2024 (Mental Health Division) |
| Headquarters | New York City, NY / Los Angeles, CA |
| Founders | Walmart / Diverse Team for Mental Health |
| Revenue | N/A |
| Profits | N/A |
| Key Investors | Stanford University, Techstars, Amboy Street Ventures, Unseen Capital |
| Industry | Home Goods, Mental Health, Healthcare |
| Number of Employees | Approximately 3 (for specific divisions) |
Early History
Allswell Home was initiated by Walmart in 2018 to deliver high-quality mattresses and home essentials at competitive prices. Embodying Walmart's overall strategy to conquer online sales, Allswell rapidly positioned itself as a leader in ecommerce for the budget mattress segment. Simultaneously, the newer arm, focusing on virtual mental health therapy for the queer community, launched in 2024, signifying an entrance into health services dedicated to underrepresented communities. This division employed innovative therapy approaches, emphasizing a modern, tailored model to meet specific societal needs.
Company Profile and Achievements
- 2018: Launch of Allswell Home by Walmart, focusing on providing cost-effective, luxury-like bedding solutions available online.
- 2024: Establishment of Allswell virtual mental health services, targeting services for the LGBTQ+ community.
- Product Launches: Key products include the Allswell Luxe Hybrid Mattress, recognized for affordability and quality.
- Awards and Recognition: Featured in national publications such as Forbes and The New York Times, highlighting innovative design and value.
- Customer Strategy: Utilizing direct online sales reduces costs significantly, allowing Allswell Home to offer competitive pricing on premium products.
Current Operations and Market Position
Allswell's business activities primarily revolve around two key sectors: home goods and mental health services. The Allswell Home brand benefits from Walmart's robust logistical framework, representing a substantial footprint in the budget mattress industry. On the mental health front, Allswell is pioneering telehealth services, emphasizing evidence-based practices to cater to a niche demographic. Despite varied focuses, both branches share a commitment to accessibility and affordability, allowing Allswell to compete effectively in saturated markets.
Conclusion
Allswell is a multifaceted entity advancing in distinct fields like home comfort and mental health services. By diversifying its operations and adhering to a philosophy of affordability and quality, Allswell continues to impact its respective sectors positively. As its foundation in consumer goods and healthcare stabilizes, prospects for further expansion in product offerings and geographic reach seem promising. Upholding its mission, Allswell remains devoted to inclusivity and innovative service delivery, making significant contributions to societal well-being.