Accra, Ghana – ALX Ghana, in collaboration with Global Media Alliance (GMA) and Women in PR Ghana (WiPR), recently hosted an educational masterclass focused on ‘PR x AI x Data Analytics’. Held on July 11, 2025, at the ALX Hub in Accra as part of the 5th edition of the World Public Relations Day Festival, the session aimed to empower professionals with essential skills for the evolving tech-driven landscape. The event attracted over 60 participants from various sectors, including public, private, and academia.
The masterclass served as a crucial platform for industry practitioners to understand the transformative impact of artificial intelligence and data analytics on public relations. It underscored the necessity for professionals to navigate these technological shifts confidently to remain competitive. The collaboration highlights a concerted effort to bridge the skills gap in emerging technologies within the communications industry.
Nana Darko Asiedu, Country Manager of ALX Ghana, emphasized the organization's commitment to preparing Africa's next generation of leaders. He stated that ALX consistently positions itself as a driving force in equipping individuals with the mindset and skills required to thrive in a world increasingly shaped by technology. This initiative aligns with ALX's broader mission to foster digital proficiency across the continent.
ALX Africa is widely recognized for its robust educational programs, including the "ALX Applied AI Program" and "ALX AI Career Essentials," which aim to make AI accessible to a broad audience. These programs are designed to provide practical understanding and foster innovation across diverse sectors, from healthcare to finance, and now, significantly, in public relations and broader communication fields. The organization's focus extends to ensuring responsible and ethical use of AI.
The masterclass reflects a growing trend of integrating advanced technological skills into traditional professions. By focusing on AI and data analytics, ALX and its partners are addressing the critical need for upskilling and reskilling in the workforce. This proactive approach ensures that professionals are well-prepared to leverage AI tools for enhanced communication strategies and data-driven decision-making, signaling a future where technology and human expertise converge.