amass
Overview
AMASS is a company founded in 2016, initially recognized for its botanical spirits but has since expanded to offer a range of beverages and personal care products. It is based in Los Angeles, California, and has raised significant funding to support its growth, including a $50 million Series B investment. With a focus on natural ingredients and innovative product offerings, AMASS is spearheaded by founders who are committed to using plant-based solutions for enhancing everyday experiences.
Recent Developments
- August 2025: Danish startup Amass, distinct from the Los Angeles-based AMASS Brands, raised €1.4 million to develop AI-driven life-science workflow enhancements. This reflects a broader movement in Europe towards integrating technology with scientific research.
- March 2025: AMASS Brands reported an explosive growth in revenue, rising by 1,000% year-over-year to reach $33 million. The company announced its intention to triple its retail presence by 2028, capitalizing on a diversified portfolio that includes spirits, non-alcoholic beverages, and personal care items, which are distributed across over 40,000 locations globally.
- October 2024: AMASS Brands acquired a majority stake in Calirosa Tequila, marking its entry into the tequila market. This acquisition is part of their strategic expansion in the premium spirits market, leveraging their extensive distribution network.
- April 2024: The company ended a successful equity crowdfunding campaign, which was targeting both institutional and retail investors, bolstering their capital for further expansions in their offerings and market reach.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2016 |
| Headquarters | Los Angeles, California, USA |
| Founders | N/A |
| Revenue | $33 million (2023) |
| Profits | N/A |
| Key Investors | First Beverage Group, Derek Jeter |
| Industry | Beverages |
| Number of Employees | 39 (as of 2025) |
Early History
AMASS was conceived from a passion for botanical-based products that started in 2016. Its initial focus was on creating high-quality gin and vodka using natural botanics, setting itself apart with commitment to plant-based ingredients. The founders aimed to revolutionize everyday rituals by integrating plant-derived solutions, thus establishing a brand that bridges the gap between nature and enjoyment.
Company Profile and Achievements
AMASS Brands is known for its diverse offerings that extend beyond spirits to include personal care and non-alcoholic beverages, aligning with modern health consciousness. Notably, its botanical gin has won several awards for quality and flavor, marking AMASS as a prominent player in the premium beverage market:
- Product Expansion: Starting with just spirits, AMASS has broadened its product line to include personal care products and non-alcoholic beverages, catering to a wider audience seeking healthier lifestyle choices.
- Retail Presence: With presence in over 40,000 retail locations, AMASS has established a significant market reach, thanks to its flexible distribution strategy that includes grocery stores and hospitality sectors.
- Strategic Acquisitions: The acquisition of brands like Calirosa Tequila highlights its aggressive expansion into other beverage categories.
Current Operations and Market Position
AMASS operates predominantly in the beverage sector, focusing on premium, botanical-based products. It holds a competitive edge with its emphasis on natural and organic ingredients, catering to a growing market of health-conscious consumers who prefer non-traditional, low-sugar options. The company's strategic focus involves:
- Market Expansion: Plans to increase retail locations significantly by 2028 and introduce new products.
- Product Innovation: Continuous development of low and no-alcohol beverages to tap into the non-alcoholic market.
Conclusion
AMASS Brands has established itself as a significant innovator in the premium beverage industry through its dedication to botanical solutions and natural ingredients. Its rapid growth, diverse product line, and strategic expansions position it well for continued success in a market increasingly leaning towards healthier, eco-friendly options.