Andrew Cetinic (PeopleForce)
Overview
Andrew Cetinic is an Australian-born entrepreneur, best known as the founder and CEO of PeopleForce, an innovative all-in-one Human Resources (HR) platform. Born in June 1984, Cetinic has carved out a niche in the HR technology sector by streamlining various HR processes and enhancing the overall employee experience. With a career that spans multiple roles in the technology and HR sectors, Cetinic has been instrumental in the growth and development of PeopleForce since its inception in 2019. The platform is recognized as one of the leaders in the HR tech space, serving over 1,300 clients in 30 countries with more than 100,000 users.
Recent Developments
Over the past year, Andrew Cetinic and PeopleForce have made significant strides in expanding their reach and capabilities:
- April 2025: PeopleForce raised $5.4 million in a Pre-Series A funding round to strengthen their presence in Poland, Mexico, and Colombia. This round was co-led by Pracuj Ventures, u.ventures, and other notable investors, marking a milestone in PeopleForce's expansion plans.
- February 2024: The company secured a $2 million seed funding from Pracuj Ventures to accelerate product development in Poland and Latin American markets. This investment aims to enhance PeopleForce's platform and extend its global footprint.
- 2024: Throughout the year, PeopleForce achieved an 80% increase in global Annual Recurring Revenue (ARR), with a particular focus on dynamic growth in their key markets.
- 2024: The platform was recognized for its exceptional value, securing leadership awards in various categories in the latest G2 Spring Report.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Andrew Cetinic |
| Born | June 1984, Australia |
| Nationality | Australian |
| Occupation | Entrepreneur, CEO of PeopleForce |
| Known For | Founding and leading PeopleForce |
| Residence | Kyiv, Ukraine |
| Education | RMIT University, Degree in Computer Systems Engineering/Computer Science |
Early Life and Education
Andrew Cetinic was born in June 1984 in Australia. He attended Penleigh and Essendon Grammar for his early education before pursuing higher studies at RMIT University. At RMIT, he graduated with a degree in Computer Systems Engineering and Computer Science from 2002 to 2007. Cetinic's technical background and interest in technology-driven solutions played a significant role in shaping his career path towards entrepreneurship and innovation in the HR technology sector.
Career and Notable Achievements
Andrew Cetinic's career is marked by diverse roles across prominent tech companies before founding PeopleForce:
- 2007 - 2009: Began his professional journey as a Consultant with IBM, contributing to the Telstra OSS program as a lead developer.
- 2009: Worked as a Business Analyst at Jetstar Airways and later as a Java Developer at BHP Billiton, where he led a project to implement a new public-facing website.
- 2010 - 2015: Held various roles, including Senior Analyst Programmer at Knight Frank, Web Developer at PageUp People, and Solutions Architect roles at companies like Amazon Web Services and QuantumIT.
- 2017 - 2020: Before PeopleForce, Cetinic served as Managing Director of Cloud9 Solutions, enhancing his leadership skills and industry knowledge.
- 2018: Founded PeopleForce, a platform that is now a cornerstone of HR tech solutions, catering to over 1,300 clients globally.
Current Work and Impact
As the CEO of PeopleForce, Andrew Cetinic continues to innovate in the HR tech space. Under his leadership, PeopleForce has become a pivotal tool for businesses worldwide, optimizing HR processes and improving employee engagement. PeopleForce's influence in the HR sector is marked by its client-centric approach and commitment to technological advancement. With the backing of global investors, Cetinic is advancing PeopleForce’s mission of transforming HR management through cutting-edge automation and strategic market expansion.
Conclusion
Andrew Cetinic's journey from a tech enthusiast to a globally recognized entrepreneur exemplifies the impact of innovative leadership in the technology sector. By founding PeopleForce, Cetinic has not only addressed critical challenges in HR management but has also positioned the platform as a leader in HR tech innovation. His contributions stand as a testament to the fusion of technological prowess with entrepreneurial vision, marking a legacy that is likely to influence HR practices for years to come.