Andrew Chak (Linkby)
Overview
Andrew Chak is an influential entrepreneur and the Chief Technology Officer (CTO) of Linkby, a prominent adtech startup based in Sydney, Australia. Co-founded by Andrew Chak, Chris Wirasinha, and Adrian Fagerlund in 2020, Linkby aims to bridge the gap between advertisers and premium publishers through a performance-based model known as "Performance PR." Prior to his stint at Linkby, Andrew Chak established himself in the tech and startup scene with ventures in digital media and product development.
Recent Developments
In recent years, Andrew Chak and Linkby have been at the forefront of innovative solutions in digital advertising and public relations:
- July 2025: Linkby announced a USD 15 million Series B funding round led by Volition Capital, signaling Volition's first investment in Australia. This capital infusion will support Linkby’s expansion in the United States as well as bolster their Generative Engine Optimization (GEO) strategies, a forward-thinking approach to AI-powered content search like ChatGPT-implemented results. (Source)
- 2024: A USD 4 million Series A funding round was closed in June 2024, further strengthening Linkby’s presence in the performance-driven PR and digital content space. (Source)
- AI and Generative Engine Optimization (GEO): As traditional SEO models evolve, Linkby has focused on AI-driven methods to maintain brand visibility across diverse platforms. The company aims to streamline the intersection of editorial content with AI-based engines to support high-quality digital marketing campaigns. (Source)
- Global Expansion: Linkby has expanded significantly, particularly in the U.S. where it accounts for a majority of the company's revenue. This geographical diversity is a testament to its rapid growth and appeal to a global clientele. (Source)
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Andrew Chak |
| Born | Not publicly available |
| Nationality | Australian |
| Occupation | Entrepreneur, CTO |
| Known For | Co-founding Linkby, digital media innovations |
| Education | University of New South Wales, Digital Media |
Early Life and Education
Andrew Chak's early life details are not broadly documented, but his educational background reflects a strong foundation in technology. He attended the University of New South Wales, where he pursued studies in digital media. This academic pursuit equipped him with skills essential for navigating and excelling in the tech startup ecosystem. His career trajectory illustrates a deep engagement with the nuances of digital product development and technological innovation.
Career and Notable Achievements
Andrew Chak's career is marked by significant entrepreneurial and technological contributions:
- Sellable Pty Ltd (2015-2016): Served as Director of Technology, where he honed his expertise in product-market fit and platform development.
- Linkby (2020-Present): As co-founder and CTO, Chak has been instrumental in developing innovative solutions for content-driven, performance-based advertising. Under his technical stewardship, Linkby has grown to connect over 3,800 brands with more than 600 premium publishers globally, through platforms that prioritize measurable results.
- Kitchenware Retail Startup: Before Linkby, Chak founded a fast-growing kitchenware e-commerce store which hit $1 million in revenue within the first 10 months. His leadership in establishing this venture showcased his acumen in strategic growth and digital business management. (Source)
- Awards and Recognition: Linkby’s formula for integrating brands and editors on a cost-per-click model has garnered attention at industry events and through notable publishing partnerships.
Current Work and Impact
Currently, Andrew Chak continues his role as CTO at Linkby, focusing on advancing their market strategy and technological infrastructure. His work involves expanding Linkby’s global market reach, particularly in North America and Europe. By focusing on the effectiveness of 'Performance PR', Linkby under Chak’s technical guidance is enhancing how brands engage with consumers through media-rich platforms.
Conclusion
Andrew Chak’s contributions to the digital advertising space underscore a significant shift in how brands approach public relations through technology. His work with Linkby not only highlights innovation in media partnerships but also cements his role as an influential figure in modern adtech landscapes. Looking forward, Chak's continued focus on AI-powered tools and market expansion positions him and Linkby to lead transformational changes in how brands connect with audiences on a global scale.