Anjali Sardana (Pronto)
Overview
Anjali Sardana is a burgeoning entrepreneur known for her rapid impact on the on-demand service industry in India through her startup, Pronto. Founded in 2024, Pronto provides quick household services, promising delivery of trained domestic help within 10 minutes. Sardana's company operates primarily in Gurugram and plans to expand across India. Her innovative business model aims to bring structure to the informal domestic service market while enhancing job security and income stability for workers. Under her leadership, Pronto has quickly garnered attention for addressing inefficiencies and enhancing the customer experience in a traditionally unorganized sector.
Recent Developments
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August 2025: Pronto raised $11 million in Series A funding co-led by General Catalyst and Glade Brook Capital, with participation from Bain Capital Ventures, valuing the company at $45 million.
- This round will fund Pronto's geographic expansion into major Indian cities like Mumbai and Bangalore.
- The funding will also help onboard 10,000 additional workers.
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May 2025: Anjali Sardana announced that Pronto secured $2 million in a seed funding round at a $12.5 million valuation.
- Bain Capital Ventures led this round, highlighting investor confidence in the company's growth trajectory.
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April 2025: Pronto officially launched after a successful pilot phase, quickly establishing a solid customer base in Gurugram through a reliable and efficient service model.
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January 2025: Sardana flipped the company domicile from Delaware to India, aiming for better alignment with her market and to avoid capital gains tax liabilities from the US.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Anjali Sardana |
| Born | 2002 |
| Nationality | Indian |
| Occupation | Entrepreneur, CEO of Pronto |
| Known For | Founding Pronto |
| Net Worth | Approx. $0 - $60M (as of 2025) |
| Education | Georgetown University, BS in Biology |
Early Life and Education
Anjali Sardana was raised in Virginia, USA, where she developed an early interest in entrepreneurship, influenced significantly by her family's business-oriented background. During her formative years, Sardana participated in multiple leadership roles at her university's endowment programs, which honed her management skills and fueled her passion for operational innovation.
Her earliest inspirations stem from observing her mother's struggles in handling domestic chores while managing a professional career, which later crystallized into the core idea behind Pronto. Sardana graduated from Georgetown University with a degree in Biology, equipping her with a critical analytical mindset necessary for a budding entrepreneur.
Career and Notable Achievements
Anjali Sardana's professional journey is marked by significant milestones much earlier than most peers:
- 2024: Founded Pronto, driven by first-hand exposure to the challenges faced by domestic workers and service users in India.
- 2025 May: Successfully raised $2 million in seed funding to expand Pronto's service model across Gurugram.
- 2025 August: Secured $11 million in Series A funding, positioning Pronto for nationwide expansion.
Sardana's strategy revolves around ensuring secure and flexible job opportunities for workers, cultivating a trusted consumer service, and pioneering a disruptive model in India's domestic help industry.
Current Work and Impact
Anjali Sardana continues to lead Pronto, aiming to revolutionize the domestic help service sector by establishing it as a dependable urban utility. Her long-term vision is to transform Pronto into a high-frequency service integral to urban living, fostering a balanced economy that benefits both service providers and customers.
Conclusion
Anjali Sardana's entrepreneurial journey illustrates a blend of youthful ambition and strategic foresight. Through Pronto, she has positioned herself as a change-maker in the Indian service landscape, with a potential to yield transformative impacts on socio-economic dynamics. Her focus remains on expanding Pronto's reach while maintaining service excellence, thereby securing her role as a prominent figure within the on-demand service industry in India.