Anuj Srivastava (Livspace): 10 Key Things You Must Know

Overview

Anuj Srivastava is a prominent Indian entrepreneur and angel investor, best known as the co-founder and Chairman of Livspace, a leading home interiors and renovation platform. With a background in technology and global product marketing, Anuj has played a pivotal role in transforming the fragmented interior design industry by leveraging technology and creating a scalable, trust-based service model. Previously a senior executive at Google, he blends deep consumer insights and operational expertise to lead Livspace’s rapid expansion across India and international markets. This article delves into ten key facets of Anuj Srivastava’s professional journey, his contributions to Livspace, and insights into the company’s evolution and impact.

1. Early Life and Education

Anuj Srivastava holds a Bachelor of Technology degree from the Indian Institute of Technology (IIT) Kanpur, one of India’s premier engineering institutions. He further enhanced his business acumen by obtaining an MBA from the London Business School (LBS), where he received the "Accomplished Entrepreneurs' Award" in 2020. These formative academic experiences provided a strong foundation in technology and business management, shaping his approach toward entrepreneurship and innovation.

2. Career Before Livspace

Before founding Livspace, Anuj gained significant experience in product marketing and growth roles at global companies. He notably worked at Google’s global headquarters in Mountain View, California, where he led worldwide product marketing efforts for e-commerce, shopping, mobile payments, Google Maps, and online advertising products like AdSense. He also had stints at PepsiCo's management leadership program and the software company Encentuate, which was later acquired by IBM. This extensive international exposure enriched his understanding of consumers and large-scale product deployment.

3. Founding Livspace and Vision

In 2014, Anuj Srivastava co-founded Livspace along with Ramakant Sharma and Shagufta Anurag. The inception stemmed from their personal frustrations as homeowners grappling with a disorganized and unreliable home interiors market. Livspace was envisioned as a full-stack technology platform that connects homeowners, interior designers, and vendors to deliver a seamless, transparent, and superior home renovation experience. The vision was to digitize and organize the highly fragmented interior design services segment in India and beyond.

4. Leadership at Livspace: From CEO to Chairman

Anuj served as CEO of Livspace from its founding until February 2025. Under his leadership, the company grew rapidly, becoming a unicorn valued over $1 billion in 2022 after raising $180 million in funding. In early 2025, ahead of Livspace’s planned initial public offering (IPO), Anuj transitioned to the role of Chairman of the Board. He now focuses on steering the company’s strategic growth, IPO preparations, fundraising, and nurturing the broader vision, while Ramakant Sharma oversees daily operations as CEO.

5. Livspace’s Growth and Market Impact

Livspace pioneered an integrated approach to home interiors, combining a proprietary cloud-based platform with offline design experience centers across over 50 Indian cities and international locations like Singapore and the Middle East. The company has completed over 100,000 projects, with a network of thousands of certified designers and contractors. By digitizing supply chain and design workflows, Livspace has simplified complex home renovation processes and introduced transparency and trust into a traditionally opaque market.

6. Technology and Innovation at Livspace

A key differentiator of Livspace has been its technology, including the cloud platform 'Canvas,' which automates design creation, 2D and 3D visualization, and project management. Over 80% of designs are now automated, improving accuracy and speeding up customer decision-making. The company focuses heavily on data-driven personalization, leveraging AI and machine learning to enhance user experiences and optimize project execution. These innovations have allowed Livspace to scale while maintaining quality and customer satisfaction.

7. Investment and Net Worth

Anuj Srivastava is also an active angel investor, supporting over 150 startups across India, Southeast Asia, the USA, and Europe, including 10 unicorns. His net worth is estimated in the range of approximately $40 to $60 million, primarily attributed to his stake in Livspace and his investment portfolio. His investment philosophy emphasizes backing consumer-focused, scalable tech ventures. Livspace itself has raised over $450 million from marquee investors such as KKR, IKEA’s Ingka Group, TPG Growth, and Goldman Sachs.

8. Organizational Culture and Leadership Style

Anuj’s leadership style is characterized by a strong focus on building a value-aligned, innovative corporate culture. He strongly believes in empowering smart, passionate individuals and ‘firing himself’ from daily operational tasks to enable his team’s creativity and growth. He emphasizes balance between logic and intuition and stresses the importance of trust, integrity, and long-term vision for sustainable entrepreneurial success.

9. Challenges and Industry Perspectives

Building Livspace involved solving complex challenges, especially in organizing the fragmented supply side of home interiors involving designers, contractors, and manufacturers. Anuj highlights that the biggest bottleneck remains supply chain digitization and coordination. Despite rapid growth, the company continues to invest heavily in building robust operational foundations. He recognizes the emotional and trust-sensitive nature of interiors as a service, necessitating high-touch customer engagement and quality control.

10. Key Lessons and Future Outlook

Anuj advises emerging founders to have courage, embrace failures as learning, think globally from day one, and build scalable playbooks for technology and operations. Livspace plans aggressive geographical expansion, aiming to operate in over 100 Indian cities and global markets soon. The company also launched “Vinciago,” a premium interior design brand targeting the growing luxury home segment. Anuj remains committed to evolving Livspace’s platform to continue redefining the home interiors ecosystem, including leveraging augmented reality (AR), virtual reality (VR), and metaverse technologies in the near future.

Conclusion

Anuj Srivastava’s journey from IIT Kanpur and Google executive to co-founder and chairman of Livspace epitomizes the fusion of technology, consumer insight, and entrepreneurial grit. His leadership has reimagined India’s home interiors industry by addressing a vast, fragmented market with innovation and trust. As Livspace approaches its IPO and expands globally, Anuj’s vision and strategic stewardship will be crucial to shaping a new era in home design and renovation. His story also provides valuable lessons on resilience, innovation, and the importance of building a strong ecosystem around a shared vision.