Anup Agrawal (Kiwi)
Overview
Anup Agrawal is the Co-Founder and CEO of Kiwi, a fintech startup based in India. Kiwi was established in 2022 by Anup Agrawal, Siddharth Mehta, and Mohit Bedi. The company is known for its pioneering efforts in integrating credit cards with the Unified Payments Interface (UPI), allowing users to conveniently make digital payments. Kiwi's revolutionary concept of using virtual RuPay credit cards seamlessly with UPI platforms has garnered significant attention, marking a fundamental shift in India's credit and digital payment landscape. As of 2025, Kiwi has secured substantial funding and seen significant growth, positioning itself as a significant player in the fintech industry.
Recent Developments
- August 2025: Kiwi secured INR 209 crore (approximately $24 million) in its Series B funding round. This funding was led by Vertex Ventures, with participation from Stellaris Venture Partners and Omidyar Network among others. This round increased the company’s valuation to over $100 million.
- 2024-2025: Anup Agrawal emphasized Kiwi’s unique position as the first full-stack credit-on-UPI solution in India. The company aims to expand its reach in UPI-linked credit cards, aligning with the Reserve Bank of India and NPCI's push for broader adoption of credit on UPI.
- November 2023: Kiwi completed a Series A funding round, raising $13 million led by Omidyar Network India, bringing total funding to approximately $43 million to date. The funds were aimed at scaling Kiwi's UPI-integrated credit card offerings.
- 2023-2024: Anup Agrawal frequently discussed the challenges and opportunities in the fintech space, advocating for the adoption of credit through innovative solutions like UPI-linked credit cards.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Anup Agrawal |
| Born | TBA (Date and Place) |
| Nationality | Indian |
| Occupation | Co-Founder & CEO of Kiwi |
| Known For | Innovating credit card solutions on UPI |
| Education | PGDBM, MDI; B.Tech, VIT |
Early Life and Education
Anup Agrawal pursued his higher education in engineering and management from some of India's prestigious institutions. He completed his Bachelor of Technology (B.Tech) from Vellore Institute of Technology between 2002 to 2006. His passion for understanding business dynamics led him to further his education at the Management Development Institute, where he completed a Post Graduate Diploma in Business Management (PGDBM) from 2007 to 2009.
Career and Notable Achievements
Anup Agrawal’s professional journey began with a robust career in India’s fintech ecosystem. Before founding Kiwi, he held significant roles, contributing to the expansion of digital financial services:
- LazyPay: Served as the Business Head, driving growth and adoption of novel financial products from April 2020 to December 2022.
- November 2022: Founded Kiwi alongside Siddharth Mehta and Mohit Bedi, with the goal of revolutionizing credit accessibility in India through UPI-linked credit cards.
- Early 2023: Successfully led Kiwi to raise a total of $19 million over several funding rounds, positioning the company as a vital fintech player in India.
Current Work and Impact
Currently, as the CEO of Kiwi, Anup Agrawal is at the forefront of transforming credit accessibility in India, making financial transactions more inclusive and user-friendly. Under his leadership, Kiwi continues to innovate by expanding its services and enhancing its virtual credit card offerings, aiming to onboard several million users by 2026. His work impacts the broader fintech ecosystem by setting new standards for payment solutions and financial inclusivity.
Conclusion
Anup Agrawal, through his leadership at Kiwi, is redefining how credit is perceived and used in India. By leveraging technology and strategic partnerships, he is fostering a new wave of fintech innovation focused on inclusivity and accessibility. His contributions are not only significant for the industry but also pivotal in driving economic change. As Kiwi grows, Anup Agrawal’s impact is expected to widen, continuing to influence the digital payment landscape significantly.