Apna.co

Overview

Apna.co is an Indian employment-focused digital platform founded in 2019 by Nirmit Parikh. Based in Bengaluru, India, Apna.co has emerged as a distinguished professional networking resource for blue and grey-collar workers, aiming to enhance employability and provide job opportunities across multiple sectors. As of its latest valuations, the company is valued at approximately $1.1 billion. Apna.co has considerably expanded its operations and is recognized for its innovative use of technology to connect job seekers with potential employers efficiently.

Recent Developments

Recent years have seen Apna.co taking robust strides in advancing their technological offerings and strategic collaborations:

AI Job Prep Tool: On June 13, 2025, Apna.co launched the AI Job Prep, a cutting-edge tool powered by AI to aid job seekers with interview preparation, offering realistic simulations, analytics, and feedback tailored to individual profiles.
AI Calling Agent for Hiring: In August 2025, Apna.co introduced an AI Calling Agent, designed to automate and expedite hiring processes for businesses, capable of running thousands of simultaneous interviews.
Strategic Partnerships: Apna.co has entered a collaborative initiative with Advantage Vidarbha to enhance workforce development in the Vidarbha region, aiming to create significant employment opportunities.
Expansion Efforts: Continued expansion is evident as Apna.co broadened its digital footprint across additional cities, focusing on tier 2 and tier 3 locations to boost regional employment.
Financial Performance: In FY24, Apna reported substantial reduction in losses as its revenue increased, crediting this improvement to strategic focus on operational efficiencies and enhanced recruitment solutions.

Attribute	Information
Founding Date	2019
Headquarters	Bengaluru, India
Founders	Nirmit Parikh
Revenue	INR 140 Cr (Estimated FY24)
Profits	Net Loss of INR 51.3 Cr for FY24
Key Investors	Tiger Global Management, Sequoia Capital, GSV Ventures
Industry	Employment, Human Resources, Recruiting
Number of Employees	~1,605 (2025)

Early History

Apna.co was founded by Nirmit Parikh in 2019 with the vision to create a scalable and inclusive job platform dedicated to blue and grey-collar workers in India. Parikh’s background as an entrepreneur and former Apple executive fueled his drive to address the employment challenges in India, especially for those disadvantaged by conventional job markets. The platform initially focused on simplifying the job search process with a user-friendly mobile application accessible in multiple languages, facilitating connections between job seekers and employers. Within a short period, Apna scaled rapidly, leveraging a network-style approach that emphasized community engagement, skill development, and direct employer connections.

Company Profile and Achievements

Apna.co's business model revolves around simplifying job connections while fostering community-driven networking:

Platform Dynamics: Apna operates as a professional networking and job discovery app for blue- and grey-collar workers, providing functionalities for building digital profiles, applying for jobs, and gaining skill certifications.
Rapid Growth: After its initial offering, Apna reached unicorn status by 2021, showing remarkable scaling abilities in a challenging economic landscape.
Community Engagement: Apna has developed vibrant vertical communities where users can discuss industry-specific topics, share job leads, and gain peer-to-peer support, thus enhancing job match cohesion and retention.
Technological Advancements: The deployment of AI-driven job matching and preparation tools has reinforced Apna's position as a tech-forward recruitment facilitator.
Strategic Partnerships: By collaborating with entities like the National Skill Development Corporation, Apna has extended its reach to underserved demographics, aligning with national employment initiatives.

Current Operations and Market Position

Currently, Apna.co is at the forefront of revolutionizing the recruitment landscape for its core audience by investing in technological solutions that streamline job applications and employer-employee connections. With a substantial market presence in over 75 cities in India, Apna has positioned itself as a preferred platform for blue and grey-collar job seekers. Its proprietary tools and strong community ethos confer competitive advantages, helping Apna maintain a robust position against competitors such as Indeed and LinkedIn in specific market segments. The strategic push for technological innovation and city-specific hiring solutions continues to feed Apna’s expansion and strengthens its recursive growth cycle.

Conclusion

Apna.co has not only transformed job hunting for India's informal sector workers but has also expanded its vision toward creating broader economic opportunities. As the platform continues to refine its AI capabilities and expand its services to include comprehensive training components, it is poised to grow both its user and partner network substantively. Apna's adaptability, coupled with its commitment to community and technological integration, marks it as a significant player in the employment sector, capable of reshaping India’s job market dynamics in the years to come.