AppMagic
Overview
AppMagic is a mobile market intelligence tool that offers comprehensive data analysis for mobile applications. Established in 2016 by Max Samorukov, it is headquartered in Alexandria, Virginia, USA. The company has raised approximately $3 million in Series A funding, with investments from GEM Capital and Vibranium Venture Capital. AppMagic aims to provide user-friendly tools for app market research, offering services that encompass competitive analysis, monetization strategies, and usability data.
Recent Developments
- July 2024: AppMagic raised $3 million in a Series A funding round primarily led by GEM Capital. The funds are intended to expand the company’s sales teams across key global markets, specifically targeting the US, China, South Korea, and Japan [1][2].
- November 2023: The company began offering enhanced market intelligence services designed to address the complexities of new app launches and existing app performance metrics, helping developers optimize user acquisition and engagement strategies [3].
- February 2023: AppMagic expanded its suite of tools, adding features for a more granular analysis of mobile advertising trends and app monetization techniques, thus improving its offering as a competitive alternative to companies like Sensor Tower [4].
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2016 |
| Headquarters | Alexandria, Virginia, USA |
| Founders | Max Samorukov |
| Revenue | Not Publicly Disclosed |
| Profits | Not Publicly Disclosed |
| Key Investors | GEM Capital, Vibranium Venture Capital |
| Industry | Mobile Market Intelligence |
| Number of Employees | 11-50 |
Early History
Initially founded in 2016, AppMagic was created to fill the growing demand for comprehensive mobile market analysis tools. Max Samorukov, previously involved in marketing and software sectors, envisioned a platform that could provide detailed insights into app market dynamics. Securing $200,000 in seed funding in 2020, the company began to expand its capabilities rapidly, aligning itself as a viable alternative to well-known data analytics firms.
Company Profile and Achievements
AppMagic operates as a SaaS platform, focusing on delivering in-depth market intelligence. The platform stands out due to its user-friendly interface and cost-effective pricing model, appealing to both small developers and large organizations. Key achievements include:
- 2020: Crossed significant milestone with the introduction of a robust analytics suite that allows users to conduct competitive analysis and track in-app performance metrics effectively.
- 2021: Launched a feature-rich update to accommodate advanced ad intelligence capabilities, providing insights into market trends and advertising performance [5].
- 2022: Established partnerships with several mobile development firms to integrate AppMagic’s data analysis tools into broader development workflows.
Current Operations and Market Position
AppMagic is currently active in several global markets, with significant operations focused in North America and Asia. It continues to gain traction as a reliable data source for mobile app developers, with a focus on providing flexible solutions that cater to a wide range of business needs. The company is recognized for its competitive pricing and innovative approaches to data visualization and market analysis. With recent funding, AppMagic is poised to enhance its capabilities and expand its international footprint, challenging incumbents in the mobile analytics space.
Conclusion
AppMagic plays a critical role in the mobile market intelligence sector, providing valuable insights to app developers worldwide. As the industry grows, AppMagic’s continuous innovation and strategic global expansion efforts suggest a promising future. By ensuring affordability and accessibility, it aims to empower a broader range of developers to make data-driven decisions, potentially reshaping market competitive dynamics.