Ashish Lath (SaveSage Club)
Overview
Ashish Lath is an Indian entrepreneur known for founding SaveSage Club, an innovative fintech platform focused on enhancing financial literacy and maximizing savings through credit card and loyalty program optimization. With a strong background in technology and finance, Ashish has made significant contributions to the financial services sector in India. His journey includes pivotal roles at major companies like Snapdeal and CarDekho, where he developed strategies enhancing user engagement and corporate communications. Recently, he has gained attention for his efforts in revolutionizing how consumers in India optimize rewards, directly addressing gaps in financial awareness.
Recent Developments
- December 2024: SaveSage Club raised Rs 2.5 crore in an angel funding round co-led by iSEED, Alluvium Fund, and LetsVenture Fund, among others. This funding aims to enhance the platform's AI capabilities and improve user experience, accelerating its growth trajectory.
- Within weeks of its beta launch, it attracted over 5,000 users, including Ultra High Net Worth Individuals (UHNIs) and IT professionals.
- The platform supports over 500 credit cards and 74 loyalty programs, addressing low awareness and challenges in reward optimization.
- April 2024: Official launch of SaveSage Club by Ashish Lath. It seeks to become a centralized solution for tracking and managing financial rewards much more efficiently.
- Continuous updates are being planned to integrate popular reward programs such as Air India Maharaja and Marriott Bonvoy.
- The platform is strategically positioned to benefit from the anticipated growth of India's credit ecosystem, which is projected to double as credit cards become integrated with UPI.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Ashish Lath |
| Born | Not publicly available |
| Nationality | Indian |
| Occupation | Entrepreneur, CEO |
| Known For | SaveSage Club |
| Education | CFA Institute, MBA from IMT Ghaziabad, B.Sc. from Jai Hind College |
Early Life and Education
The details about Ashish Lath’s early life are not extensively documented in public records. However, it is known that he embarked on a robust educational journey that laid the foundation for his career in finance and entrepreneurship. Ashish began his higher education at Jai Hind College in Mumbai, earning a Bachelor of Science degree in Biotechnology. His academic pursuits then led him to the Institute of Management Technology, Ghaziabad, where he obtained an MBA. Further honing his expertise in financial analysis, Ashish achieved the Chartered Financial Analyst (CFA) designation from the CFA Institute in the USA. This diverse educational background equipped him with a multidisciplinary perspective crucial for his ventures in technology and finance.
Career and Notable Achievements
- Ashish Lath's career is marked by roles across various sectors, most notably in financial services and technology.
- Snapdeal: Played a pivotal role in executing over 40 key partnerships across sectors including BFSI, entertainment, and hospitality, contributing significantly to brand visibility and customer acquisition.
- Embibe: Led Intelligent Operations, focusing on operational efficiencies and strategic implementations.
- CarDekho: Headed partnerships and corporate communications, where he was instrumental in enhancing customer-centric approaches.
- SaveSage Club: Founded in 2024, this platform aims to revolutionize credit card and loyalty program management in India, with significant early success in attracting thousands of users quickly.
Current Work and Impact
Currently, Ashish Lath is spearheading the growth and development of SaveSage Club. By leveraging AI and customer-centric strategies, he is transforming how users interact with their financial benefits. Under his leadership, the company is rapidly expanding its capabilities, setting it up as a key player in India's growing digital finance ecosystem. The strategic plans following the recent funding round aim to deepen the platform's technological edge, enhance user engagement, and capitalize on the booming credit card market.
Conclusion
Ashish Lath’s journey from financial services to founding SaveSage Club highlights his strategic vision and commitment to empowering users through financial literacy. His impact extends beyond his immediate business ventures; he represents a new wave of fintech innovators solving critical financial challenges. As SaveSage Club evolves, its potential to reshape personal finance management in India is significant, promising wide-reaching implications for financial health and awareness. Ashish's leadership will likely continue to guide the platform’s innovative strides toward a more financially savvy consumer base in India.