Ashlee Vance, the acclaimed tech journalist and author, recently indicated a significant surge in content creation at his new media venture, Core Memory, stating on social media, "The multimedia machine is cooking." This update, shared on July 27, 2025, highlights the rapid progression of high-end science and technology-focused productions from the independently launched company. The tweet signals an active period for the new media enterprise.
Vance established Core Memory in January 2025, following his departure from Bloomberg, with a clear mission to integrate traditional investigative journalism with contemporary digital media formats. The company's ambitious scope includes the creation of feature-length documentaries, a dedicated YouTube series, a comprehensive podcast, and a detailed Substack newsletter. This multi-platform strategy is designed to deliver in-depth narratives across various mediums, catering to a broad audience interested in scientific and technological advancements.
A key project currently underway is a documentary exploring brain-computer interfaces, which entered production early in 2025. Vance's recent tweet suggests that this and other undisclosed projects are progressing at an accelerated pace, moving closer to public release. Core Memory's approach emphasizes rigorous reporting combined with high-production value visuals, aiming to demystify complex scientific and technological subjects for a global audience.
Core Memory's emergence reflects a broader industry trend where seasoned journalists are opting for independent ventures to maintain creative control and foster direct engagement with their readership and viewership. Vance, celebrated for his bestselling biography "Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future" and the "Hello World" television series, brings extensive experience in translating intricate tech concepts into compelling stories. This independent model enables greater editorial freedom and a more direct relationship with a dedicated community.
The company operates on a hybrid model, providing exclusive access to its premium content for paid subscribers while also making select productions available on wider platforms. This strategic financial independence allows Core Memory to pursue its unique vision of high-quality, uncompromised storytelling in the science and technology domain. The consistent output underscores Core Memory's swift establishment and growing influence within the specialized media landscape.