Asif Alidina (Inntelo AI)
Overview
Asif Alidina is a prominent figure in the field of hospitality technology, best known for co-founding Inntelo AI, where he currently serves as the CEO. Under his leadership, Inntelo AI became the first UK-based company to launch an AI Concierge designed to revolutionize hotel operations and guest experiences through the integration of conversational and agentic AI. Alidina's extensive experience in hospitality operations, particularly in hotel housekeeping and facilities management, has enabled him to drive innovation in digital solutions aimed at enhancing efficiency and guest satisfaction.
Recent Developments
Over the past few years, Asif Alidina and Inntelo AI have been at the forefront of integrating AI to streamline hotel operations:
- July 2025: Inntelo AI raised over €576k in a pre-seed funding round led by Haatch Ventures. This round will accelerate the commercial growth of their AI Concierge platform, aiding in customer deployments and integration with property management systems across various regions, including the UK and Europe.
- March 2025: The Park Hall Resort & Spa in Lancashire became the UK's first hotel to implement Inntelo AI's concierge system. This platform provides automated guest interactions via WhatsApp and phone, which are translated into coordinated tasks for hotel staff.
- April 2025: Amidst continuous expansion, Inntelo AI announced collaborations with leading hospitality educational institutions like Hotelschool The Hague, aiming to incorporate AI literacy in hospitality training programs.
- June 2025: A global advisory board was established to guide Inntelo AI's product development and strategic growth, featuring industry veterans from Hilton, Accor, and academic leaders in hospitality technology.
- May 2025: Asif Alidina was awarded the Future Hospitality Summit Startup Den Winner 2025 for Inntelo AI's innovative approach in enhancing guest experience and operational efficiency.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Asif Alidina |
| Born | Not publicly available |
| Nationality | British |
| Occupation | Co-Founder & CEO of Inntelo AI |
| Known For | Leadership in AI-driven solutions in the hospitality industry |
| Education | Massachusetts Institute of Technology - Sloan School of Management |
Early Life and Education
Details about Asif Alidina's early life remain largely private. However, his educational journey is marked by his time at the Massachusetts Institute of Technology's Sloan School of Management, one of the world's leading business schools, where he developed a keen interest in leveraging tech innovations for practical applications in various industries.
Alidina has always been drawn towards technology and problem-solving, which laid the foundation for his career in hospitality technology. This interest further evolved as he entered the workforce, specifically focusing on the nuances of hotel operations and facilities management, which later became instrumental in his entrepreneurial ventures into AI technology.
Career and Notable Achievements
Throughout his career, Asif Alidina has consistently pushed the boundaries of integrating technology within the hospitality industry:
- 2012: Started exploring digital solutions for hotel management with a focus on operational efficiency.
- 2020: Founded "ariia," a platform that provided contactless guest services, gaining recognition during the COVID-19 pandemic for its innovation in safe guest interactions.
- 2024: Co-founded Inntelo AI, pioneering the development of an AI Concierge platform and securing initial funding from Antler VC.
- 2025: Under his leadership, Inntelo AI's growth was bolstered by securing over £500,000 in a pre-seed funding round aimed at enhancing AI-driven guest experiences and operational efficiencies.
- Awards: In 2025, won the Future Hospitality Summit Startup Den and received accolades for Best Guest Experience Platform in the UK.
Current Work and Impact
Asif Alidina continues to lead Inntelo AI as it scales its AI-driven solutions across the hospitality sector. His focus remains on integrating advanced technological solutions that not only automate routine operational tasks but also improve the quality of guest interaction and employee satisfaction. The impact of his work is evident in the growing number of hotels adopting AI concierge systems, which streamline operations and provide seamless, personalized guest experiences.
Conclusion
Asif Alidina's contribution to the hospitality industry through Inntelo AI signifies a significant shift towards technological integration and innovation. By leveraging AI, Alidina is setting a new standard in enhancing guest experiences while driving operational efficiencies within hotels. His efforts reflect a broader trend in hospitality where human and technological interactions are seamlessly blended to create a robust service industry. Alidina's work promises to have a lasting legacy as it influences both current operations and future developments in hospitality technology.