Atoms Expands Model 000 Lineup with New Sunflower Yellow Limited Edition

Atoms, the New York-based footwear company, has announced the release of a new limited edition colorway for its popular Model 000 sneaker: Sunflower Yellow. The company introduced the vibrant new shade via social media, stating, "> Hello Yellow! Introducing: Model 000 in Sunflower Yellow - A little burst of sunshine for your feet. This limited edition pair will become your favorite in no time." This launch adds a bright, seasonal option to their acclaimed everyday shoe collection.The Model 000 has been a flagship product for Atoms since its debut in 2019, known for its emphasis on comfort and minimalist design. The shoe recently underwent a significant re-launch in July 2025, as announced by Atoms Founder and CEO Sidra. This updated version, manufactured in Vietnam, features a softer inner fabric, reinforced eyelets, and a hidden tongue loop, with the copper lining replaced by silver graphene for enhanced durability and stain prevention.Atoms frequently engages its customer base with unique, limited-edition color releases for both its Model 000 and Model 001 lines. This strategy, which sees new colors introduced approximately every other month, aims to offer exclusive products while also supporting sustainable practices by reducing overproduction. Previous limited runs have included shades like Neon, Almond Yellow, and Tie-Dye Blue, often selling out quickly due to high demand.The company's commitment to innovation extends beyond colorways to its core design philosophy. The Model 000 is celebrated for its cloud-like comfort and lightweight construction, designed to be an ideal everyday shoe. While the recent re-launch saw the temporary discontinuation of quarter sizing to streamline production, Atoms continues to focus on a precise fit and an enhanced wearing experience for its growing customer base.