August

Overview

August is a lifestyle period brand dedicated to reimagining menstrual care through sustainable and inclusive products. Founded in 2020 by Nadya Okamoto and Nick Jain, the company is based in New York City. August adopts a direct-to-consumer model, offering biodegradable sanitary products such as tampons, pads, and liners, which are designed to be gender-inclusive and environmentally conscious. The company has raised $1.95 million to date, supported by investors including Rose Street Capital.

Recent Developments

August 2025: August continues to expand its market presence and product offerings as part of its mission to provide sustainable menstrual care products. The company focuses on direct-to-consumer sales and entry into new retail spaces.
May 2023: August launched its products in over 400 Target stores nationwide, marking a significant milestone in making period care products accessible across the United States. This expansion aligns with their mission to offer gender-inclusive and environmentally friendly menstrual care products.
2023: The company has been actively involved in conversations around period positivity and sustainability, utilizing platforms to raise awareness and educate about menstrual health.

Attribute	Information
Founding Date	2020
Headquarters	Brooklyn, New York, USA
Founders	Nadya Okamoto, Nick Jain
Revenue	Not publically disclosed
Profits	Not publically disclosed
Key Investors	Rose Street Capital
Industry	Personal Hygiene Products
Number of Employees	Not publically disclosed

Early History

August was founded in 2020 by social entrepreneur Nadya Okamoto, known for her work in menstrual health advocacy, and Nick Jain. Okamoto, an advocate for period positivity, leveraged her extensive experience in non-profits and youth activism to create August. The brand's inception was driven by the need for sustainable and inclusive menstrual care solutions, inspired by Okamoto's earlier work with PERIOD, a non-profit organization addressing menstrual poverty.

Company Profile and Achievements

August operates with a clear commitment to sustainability and inclusivity in menstrual care. The brand offers a flexible subscription model for its biodegradable tampons, pads, and liners, emphasizing convenience and affordability while maintaining high environmental standards.

Mission: To redefine period care through transparency, inclusion, and sustainability.
Product Line: Offers gender-inclusive and biodegradable menstrual products, promoting higher sustainability practices.
Strategic Partnerships: In 2023, August expanded its reach by collaborating with major retailers like Target, increasing its product availability significantly.
Certifications: August is a Climate Neutral Certified brand and a 1% for the Planet member.

Current Operations and Market Position

August operates largely online, adopting a direct-to-consumer model that allows personalized customer interactions and efficient service. The company's current market strategy focuses on expanding its product availability in retail outlets while maintaining its online presence. Through impactful branding and robust advocacy for menstrual health, August strengthens its position in the personal hygiene market.

Conclusion

August holds a unique position in the menstrual care industry with its sustainable product offerings and commitment to inclusivity. As the brand continues to innovate and expand, it remains focused on providing accessible menstrual care solutions and fostering an empowered community. August's ongoing retail expansion and commitment to sustainability signal a promising future trajectory, likely enhancing its impact on the menstrual care market.