NEW YORK, NY – Share Aura, a new running application developed by Zach Pogrob, has officially launched in the App Store, making its unique creative sharing features available to the public. The launch follows an invite-only beta phase that garnered a waitlist exceeding 20,000 users. Social media personality Sam Sheffer announced the app's availability, stating in a tweet, > "it’s here the best running app to share your runs with i’ve been sharing with aura for months in the app store today: https://t.co/YEjGeWKn5Q congrats @zachpogrob.
Aura distinguishes itself from conventional fitness tracking applications by focusing on the artistic and expressive aspects of running. The app provides a robust "Aura Editor," described as "Canva for running," which allows users to customize their run summaries with over 20 unique stat designs and elements. This enables runners to transform their workout data into visually engaging content for social media, including shareable "stickers" for various platforms.
Zach Pogrob, the app's founder, has articulated a vision for Aura that extends beyond mere performance metrics. In a recent statement, Pogrob emphasized, "Aura is not a running app. Aura is not a social app. Aura uses running and social media, for a much greater purpose. You don't run just to 'run.' There is a deeper reason. And that's what Aura will be built for." This philosophy positions Aura as a tool for personal expression and community building around the deeper motivations of running.
The application integrates with existing fitness data sources, allowing users to import their runs and apply Aura's creative overlays. Its initial invite-only distribution strategy has fostered significant anticipation, evidenced by the substantial waitlist. The development process, often documented by Pogrob, highlighted a focus on iterative improvements and user-driven feature additions to enhance the sharing experience.
The launch marks a new entry into the competitive running app market, offering a distinct value proposition centered on visual storytelling rather than solely data analysis. Aura aims to cater to runners who seek to share their experiences in a more personalized and aesthetically pleasing manner, fostering a community that celebrates the "art" of running.