Bad Bunny Confirmed to Headline Super Bowl LX Halftime Show in 2026

Santa Clara, California – Global music sensation Bad Bunny has been officially announced as the headliner for the Super Bowl LX halftime show, set to take place on February 8, 2026, at Levi’s Stadium in Santa Clara. The announcement was made by the NFL, Apple Music, and Roc Nation, confirming widespread speculation and marking a significant moment for Latin music on one of the world's biggest stages.

The Puerto Rican superstar, born Benito Antonio Martínez Ocasio, has achieved unprecedented global success, becoming one of the most streamed artists worldwide. His selection follows a monumental year, including a historic residency in Puerto Rico that drew over 500,000 fans and a leading 12 nominations at the upcoming Latin Grammys. He recently released his sixth solo album, "Debí Tirar Más Fotos," which topped the Billboard 200.

While the news has been met with excitement from many fans and industry figures, not all reactions have been positive. One social media user, identified as "World Peace Movement," posted on X, > "Bad Bunny preforming at the Super Bowl halftime? Guess it’s time to move to Antarctica." This sentiment reflects a segment of the audience less enthusiastic about the artist's selection.

NFL Senior Vice President of Global Event Production, Jon Barker, emphasized Bad Bunny's cultural impact. "Bad Bunny represents the global energy and cultural vibrancy that define today’s music scene," Barker stated, adding that his "unique ability to bridge genres, languages, and audiences makes him an exciting and natural choice." Roc Nation founder Jay-Z also praised the artist, saying, "What Benito has done and continues to do for Puerto Rico is truly inspiring."

This upcoming performance will not be Bad Bunny's first Super Bowl appearance, as he previously joined Shakira and Jennifer Lopez as a guest performer in 2020. Notably, the announcement comes after Bad Bunny had indicated he would be excluding the United States from his forthcoming world tour due to concerns over immigration policies, making his Super Bowl appearance a rare and highly anticipated US date. The Super Bowl halftime show consistently draws over 100 million viewers, with Kendrick Lamar's 2025 performance setting a record with 133.5 million viewers.