Bashar Abalkhail (Yasmina)
Overview
Bashar Abalkhail is a prominent figure in the Saudi Arabian entrepreneurial landscape and is primarily known as the co-founder of Yasmina, an innovative embedded insurance platform based in Riyadh. Launched in 2023 alongside Masoud Alhelou, Yasmina has been recognized as Saudi Arabia’s first embedded insurtech platform. The company stands out for its API-driven approach to delivering insurance, integrating insurance solutions directly into the digital commerce process, thereby revolutionizing how insurance is marketed and consumed in the digital age. Bashar Abalkhail's vision and leadership have been instrumental in establishing key partnerships and securing significant seed funding, positioning Yasmina as a potential leader in the region's insurtech sector.
Recent Developments
In the past two years, Yasmina has made significant strides in expanding its market presence and securing strategic investments:
- July 2025: Yasmina announced a successful completion of a $2 million seed funding round. The round was led by Scene Holding, with co-leadership from Access Bridge Ventures, and involvement from Arzan VC and Sanabil Investment Accelerator by 500 MENA. The investment aims to enhance Yasmina's technological capabilities, expand its team, and venture into new markets, notably the UAE in 2025 and Egypt in 2026. The funding validates the company’s market potential and its innovative business model.
- 2024-2025: Yasmina secured over 500,000 insurance policies via partnerships with more than 67 online businesses and insurance companies, highlighting its rapidly growing integration in digital commerce. The platform has managed to forge ahead in various sectors, including HR, automotive, travel, point-of-sale, and real estate.
- 2023: Yasmina became operational, marking a rapid scale-up with the capability of executing API integrations for insurance policy sales in under 48 hours. This functionality significantly reduces the friction in the traditionally cumbersome insurance purchase process, enhancing user experience across partnered platforms.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Bashar Abalkhail |
| Born | Not Publicly Available |
| Nationality | Saudi Arabian |
| Occupation | Entrepreneur, Co-founder of Yasmina |
| Known For | Co-founding Yasmina, an insurtech startup |
| Education | Not Publicly Available |
Early Life and Education
Details about Bashar Abalkhail’s early life and education are not widely documented in public sources. However, given his role in the tech and business sectors, it's likely that Abalkhail possesses a background in either business administration, technology, or another relevant field that aligns with his entrepreneurial activities and leadership within Yasmina.
Career and Notable Achievements
Bashar Abalkhail’s professional journey has culminated in significant contributions to the Saudi Arabian tech and financial sectors:
- 2023: Co-founded Yasmina with Masoud Alhelou, aiming to innovate the insurance industry in the Middle East through embedded insurance solutions.
- Instrumental in raising $2 million in seed capital from prominent ventures such as Scene Holding and Access Bridge Ventures, which was crucial for scaling Yasmina's operations and technological capabilities.
- Successfully established partnerships with major online platforms, thus facilitating insurance access for over 1.5 million customers. This strategic positioning underscores Yasmina's ability to meet the region's growing demand for digital insurance solutions.
Current Work and Impact
Currently, Bashar Abalkhail continues to drive Yasmina’s growth and innovation, embarking on a mission to redefine how insurance is delivered and consumed in digital environments. With the company's ongoing plans to expand into the UAE and eventually Egypt by 2026, Abalkhail is prepared to guide Yasmina as it scales operations, explores new insurance product offerings, and penetrates additional markets. His leadership is pivotal in realizing Yasmina's vision of simplifying insurance through technology, thereby positively impacting consumer perception and integration of insurance products within digital sales strategies.
Conclusion
Bashar Abalkhail’s role as a co-founder of Yasmina and his strategic vision for the company have positioned him as a significant player in Saudi Arabia’s burgeoning insurtech sector. His ability to leverage technology to streamline insurance offerings represents a tectonic shift in a traditionally rigid industry. As Yasmina continues its expansion beyond Saudi Arabia, Bashar Abalkhail's leadership is likely to leave a lasting legacy in the region’s digital insurance landscape, driving transformation and innovations that align with broader economic and technological trends in the Middle East.