Betr Holdings, Inc., founded in 2022 by Joey Levy and Jake Paul, is a prominent player in the sports gaming and media industries, offering innovative products that aim to redefine the consumption of sports through entertainment. The company is headquartered in Miami, Florida, and has raised approximately $100 million in funding. Betr introduces microbetting as a central feature of its offerings, allowing users to place bets on moment-specific actions during sports events rather than fixed outcomes, thereby creating a unique engagement experience for casual sports fans.
| Attribute | Information |
|---|---|
| Founding Date | 2022 |
| Headquarters | Miami, Florida |
| Founders | Joey Levy, Jake Paul |
| Revenue | Not publicly disclosed |
| Profits | Not publicly disclosed |
| Key Investors | Harmony Partners, 10x Capital, Fuel Venture Capital, Aliya Capital Partners |
| Industry | Sports Gaming, Media |
| Number of Employees | Not publicly disclosed |
Betr was founded in 2022 by Joey Levy and Jake Paul, who combined their expertise in entrepreneurship and digital influence to create a platform targeting the rapidly growing sports betting market in the United States. Leveraging Paul's brand awareness capabilities and Levy's entrepreneurial skills, Betr initially focused on microbetting, which allows users to place wagers on specific events within a game rather than the game's final outcome. This approach was aimed at transforming the sports betting experience to attract a broader, younger audience that seeks instant engagement and gratification. The company's early success was marked by strategic partnerships and funding rounds that supported its ambitious expansion plans across multiple U.S. states.
Betr's business model revolves around innovating the sports betting scene by integrating microbetting, which offers users the flexibility to bet on every moment of live sporting events. Key achievements and milestones include:
Currently, Betr operates across various states, offering a suite of betting and gaming products. Its market strategy emphasizes local penetration before expanding to new jurisdictions. Betr's focus on microbetting differentiates it from traditional sportsbooks, providing a competitive edge in user experience. This unique approach has set the company apart in the sports betting industry by tailoring to the gaming preferences of a younger demographic. Betr's partnership with prominent investors continues to support its aggressive growth agenda and ensures stability while navigating the competitive landscape of the sports betting market.
Betr has capitalized on innovative betting paradigms and strategic market expansions to solidify its position as a key player in the evolving sports gaming industry. With backing from influential investors and the public profile of figures like Jake Paul, Betr is positioned to continue disrupting traditional betting models with offerings tailored to modern consumers' preferences. As the company rolls out its new sportsbook and casino ventures, its influence in the sports betting sphere is anticipated to grow significantly, potentially leading to broader international expansions and shaping the future of sports entertainment.