BetterPic
Overview
BetterPic is an innovative AI-driven platform that specializes in creating professional-quality headshots and fashion photography using artificial intelligence. Founded in 2023 by Ricardo Ghekiere and Miguel Rasero, BetterPic is headquartered in Tallinn, Estonia. The company has gained significant traction by providing affordable, high-quality imagery solutions, and as of 2025, it serves a diverse global clientele. BetterPic has raised a total of $2.5 million in seed funding from investors like MOC Capital and Shilling VC, which supports its mission to further expand its AI-driven offerings and maintain its competitive edge in the multimedia and design software industry.
Recent Developments
- August 2025: BetterPic raised $2.5 million in seed funding, led by MOC Capital and Shilling VC, with participation from several tech and fashion industry leaders. The investment aims to scale BetterPic's B2B offerings, including its BetterStudio platform, which specializes in AI-powered fashion photoshoots.
- March 2025: BetterPic announced its acquisition of AiModelAgency.com, a platform focused on AI-generated fashion photography. This strategic move led to the creation of BetterStudio, a venture designed to revolutionize e-commerce fashion imagery using advanced AI technology.
- 2025: By this year, BetterPic had successfully generated over 32 million professional images and achieved an annualized revenue of $3.2 million, showcasing strong market demand for its AI photography solutions.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2023 |
| Headquarters | Tallinn, Estonia |
| Founders | Ricardo Ghekiere, Miguel Rasero |
| Revenue | $3.2 million (as of 2025) |
| Profits | Not disclosed |
| Key Investors | MOC Capital, Shilling VC |
| Industry | Multimedia and Design Software |
| Number of Employees | 11-50 |
Early History
BetterPic was established in 2023, initially as a small-scale project with modest beginnings. The company was built with a vision to transform individuals' selfies into studio-quality headshots without needing traditional photographic setups. The founders, Ricardo Ghekiere and Miguel Rasero, leveraged their expertise in AI and digital imaging to launch a platform that has rapidly gained popularity among professionals and enterprises. Within its first 18 months, BetterPic reached significant milestones, including generating millions of headshots and attracting a wide range of clients, from individual users to Fortune 500 companies.
Company Profile and Achievements
BetterPic employs Sophisticated AI algorithms to convert user-uploaded images into high-resolution, professional-grade headshots. Users can select from over 150 styles and receive their enhanced images in less than an hour, making the process efficient and cost-effective. Key achievements of BetterPic include:
- Bootstrapping Success: Achieved a projected revenue of $3.2 million entirely bootstrapped within a short period after launch.
- Investments and Growth: Secured $2.5 million in seed funding despite already achieving profitability, allowing further expansion into B2B markets.
- BetterStudio Launch: Innovated in the fashion sector with BetterStudio, enabling scalable fashion photoshoots and reducing traditional photography costs.
- User Commitment: Committed to delivering high-quality, AI-generated images while maintaining strict adherence to data protection protocols such as GDPR.
Current Operations and Market Position
BetterPic continues to enhance its AI technology and expand its suite of services to include fashion photography with BetterStudio. The company remains a leader in AI headshot generation by offering customizable image outputs and human-editing options for a personalized touch. BetterPic's sustained growth reflects its strong market positioning in the multimedia and design software sector, tackling challenges related to traditional photography costs and accessibility. The company's vertically integrated ecosystem, which includes the BetterModels label, demonstrates its innovative approach to modernizing photography.
Conclusion
BetterPic is redefining the photography industry by making professional-quality images accessible to everyone, from individuals seeking LinkedIn profile pictures to companies needing team imagery. With the foundational strength of AI and a commitment to customer satisfaction, BetterPic is poised to continue its upward trajectory, enabling more professionals and enterprises to leverage high-quality imagery without the constraints of traditional photoshoots. Its strategic focus on innovation, combined with robust investor support, positions BetterPic as a formidable player in the rapidly evolving digital imaging landscape.