Beyond Snack: 10 Key Things You Must Know
Overview
Beyond Snack is a rapidly growing snack brand based in Kerala, India, known for its innovative take on banana chips. Founded in 2020, Beyond Snack gained national prominence after its appearance on Shark Tank India, where it secured investments from renowned entrepreneurs. The brand has redefined snacking with its modern take on traditional Kerala banana chips, made from Nendran bananas known for their rich flavor and health benefits. As the company expands internationally, it offers a range of exciting flavors that cater to health-conscious consumers, distinguishing itself in the competitive snack industry.
1. The Shark Tank Impact
Appearing on the first season of Shark Tank India, Beyond Snack received investments from Ashneer Grover and Aman Gupta, which catapulted the brand into the spotlight. This exposure enabled Beyond Snack to rapidly expand its market presence, reaching 20,000 retail outlets across India. The show's platform helped showcase Beyond Snack's unique value proposition, fostering consumer interest and brand credibility, which facilitated its growth in both domestic and international markets.
2. Unique Banana Chips
Beyond Snack's distinctive offering is its banana chips made from Nendran bananas, known for their thick flesh and nutritional benefits. These bananas, native to Kerala, undergo a unique manufacturing process ensuring minimal oil usage and a crunchy texture. This innovative approach not only retains the banana's nutrition but also introduces a healthy snacking option to consumers. The brand's diverse flavor profile, ranging from classic salted to Peri Peri and Sour Cream & Onion, appeals to a broad audience.
3. Beyond Snack Net Worth
The recent Series A funding round led by 12 Flags Group valued Beyond Snack at approximately 300 crore INR (about USD 36 million). This valuation reflects the company's robust growth trajectory and market presence, as it continues to carve out a significant share in the snack industry. The capital injection is earmarked for further expanding product distribution and innovation, solidifying its position as a leading snack brand.
4. Global Expansion Efforts
Beyond Snack has set its sights on international markets, with products currently available in 12 countries, including the United States, Australia, and Dubai. The brand's global expansion strategy focuses on introducing its innovative banana chips to new audiences, capitalizing on the growing demand for healthier snack options worldwide. Beyond Snack's international presence is supported by its ability to adapt its product offerings to meet diverse consumer preferences across global markets.
5. Innovative Flavors and Offerings
The brand is celebrated for its innovative flavors, which redefine traditional banana chips. Beyond Snack offers a variety of options such as Peri Peri, Salt and Black Pepper, and a unique Flower Nahi Fire flavor inspired by a popular Indian film. These options provide an exciting alternative to conventional snacks, enhancing Beyond Snack's appeal among diverse consumer segments eager for novel taste experiences.
6. Sustainable Production Practices
Beyond Snack is committed to sustainable production practices, working closely with local farmers to source high-quality Nendran bananas. The company emphasizes zero use of artificial colors and flavors, aligning with consumer preferences for "Better-For-You" alternatives. This commitment extends to its fully automated production process, which minimizes environmental impact while ensuring product quality and safety.
7. Beyond Snacks Owner
The entrepreneurial journey of Beyond Snack began with founders Manas Madhu, Jyoti Rajguru, and Gautam Raghuraman. Their vision to transform the humble banana chip into a globally recognized snack has driven the brand's success. Under their leadership, Beyond Snack has focused on product innovation and expansion, cementing its position as a leader in the snack industry.
8. Beyond Snacks Distributorship
Beyond Snack's distribution network has grown significantly, reaching over 20,000 retail outlets across India. The brand's distributorship model emphasizes partnerships with local vendors and retail chains, ensuring widespread availability. By expanding its offline and online presence, Beyond Snack continues to strengthen its market penetration and consumer accessibility.
9. Beyond Snack Revenue
Beyond Snack's revenue has seen a dramatic increase, doubling from FY23 to FY24. The brand's strategic focus on enhancing distribution, product line expansion, and brand positioning has contributed to this financial growth. A significant portion of its revenue comes from quick commerce channels, highlighting the brand's adaptability to contemporary shopping trends.
10. Cultural Significance in Kerala
Kerala banana chips have a cultural heritage tied to traditional Kerala cuisine. Beyond Snack has embraced this heritage while modernizing the snack's appeal through innovative flavors and healthier preparation methods. By doing so, the brand has preserved the cultural significance of its products while elevating them to suit modern consumer tastes.
Conclusion
Beyond Snack has rapidly established itself as a leading player in the snack industry, blending innovation with tradition. With a strong foothold in the Indian market and a growing international presence, the brand is poised for continued success. As consumers increasingly seek healthier snack options, Beyond Snack's commitment to quality and innovation positions it well for future growth. Its journey from local favorite to global contender underscores the potential of Indian culinary innovations on the world stage.