Bharatsure

Overview

Bharatsure is an emerging player in India's insurtech sector, co-founded by Anuj Parekh and Sanil Basutkar in May 2021. The company is headquartered in Mumbai, Maharashtra, and has successfully positioned itself as an Infrastructure-as-a-Service (IaaS) provider, transforming how businesses and users access insurance. Focused on bridging the gap between traditional insurance practices and modern technology, Bharatsure offers a suite of APIs and full-stack technology solutions for embedded insurance and healthcare. As of the latest funding round in 2025, Bharatsure has raised significant capital from various investors, including Capital A and Inflection Point Ventures.

Recent Developments

  • July 2025: Bharatsure raised ₹6 crore (~$0.8 million) in a funding round led by Inflection Point Ventures. The new investment will aid in scaling the company's insurance infrastructure and expanding its embedded and group insurance offerings across India. This marks another step towards its expansion and technological enhancement in the insurance sector (Source).
  • September 2024: Bharatsure launched four new insurance products targeting gig workers, students, digital users, and companies seeking advanced employee benefits. The products include health and personal injury coverage for gig workers and cyber insurance plans covering financial losses due to digital theft (Source).
  • April 2023: Bharatsure was in the news for pioneering new group insurance products tailored to bridge protection gaps in several sectors within India. This strategic pivot aligns with their mission to democratize group insurance and make it more accessible (Source).

Company Information

AttributeInformation
Founding DateMay 2021
HeadquartersMumbai, Maharashtra, India
FoundersAnuj Parekh, Sanil Basutkar
RevenueNot disclosed
ProfitsNot disclosed
Key InvestorsCapital A, Inflection Point Ventures
IndustryInsurtech
Number of EmployeesNot disclosed

Early History

Bharatsure was founded by Anuj Parekh and Sanil Basutkar, leveraging their extensive experience in finance and fintech to address the accessibility problems in India's insurance sector. The company's inception was rooted in the founders' vision to modernize and democratize insurance solutions in India by integrating advanced technology with traditional insurance practices. This vision led to the establishment of a business model that focuses on providing innovative Infrastructure-as-a-Service solutions, allowing easier distribution of insurance products.

Company Profile and Achievements

Bharatsure operates as an Infrastructure-as-a-Service provider within the rapidly evolving insurtech landscape. The company's business model is built on enabling seamless integration for insurance distribution via its comprehensive API suite. Major achievements include:

  • Partnerships and Collaborations: Aligning with significant partners to integrate embedded insurance into third-party platforms, such as with Battery Smart, improving insurance accessibility for electric vehicle stations.
  • Product Launches: Introduction of innovative insurance products tailored for gig economy workers, students, and more, addressing specific market needs with unique product offerings.
  • Growth and Expansion: Successful funding rounds have fueled strategic expansions and technological developments, reinforcing Bharatsure’s market position.

Current Operations and Market Position

Bharatsure continues to develop its platform to enhance insurance accessibility in India, with a strategic focus on embedded and group insurance. The company's competitive advantage lies in its full-stack technology solutions, which empower distributors, brokers, and agents to deliver comprehensive insurance services. Bharatsure is recognized for its innovative approach to transforming insurance distribution, significantly impacting India's insurtech market.

Conclusion

Bharatsure stands out in the insurtech domain by effectively harnessing technology to democratize insurance distribution across India. As it continues to evolve, the company aims to significantly increase insurance penetration in key sectors, further solidifying its role as a transformative force in the industry. Its vision to bridge the traditional and modern practices marks its potential to redefine insurance accessibility, supporting broader financial inclusion and health security.

References

  1. Bharatsure
  2. Startup News
  3. Tracxn
  4. Business Standard