Block Blast Dominates 2025 Mobile Charts with Over 500 Million Players, Challenging Soft Power Narratives

Hong Kong – The puzzle game sensation Block Blast!, developed by Hong Kong-based Hungry Studio, continues its remarkable ascent, dominating mobile game download charts in 2025. The game's widespread success, boasting over 500 million players globally and 40 million daily active users as of late 2024, highlights a significant aspect of China's digital influence beyond social media platforms like TikTok.

Venture capitalist Blake Robbins recently drew attention to this phenomenon on social media, stating, > "Everyone talks about China’s soft power through TikTok, but... Block Blast, a hit puzzle app from a Shanghai-based studio, continues to dominate the 2025 mobile game download charts by a mile." While Robbins' tweet referred to a "Shanghai-based studio," official records indicate Hungry Studio is headquartered in Hong Kong, founded in 2021.

Block Blast! has achieved considerable financial success, with estimated daily revenues ranging from $600,000 to $1 million, primarily through an ad-driven monetization model. Its consistent top rankings in the Puzzle category across major global markets, including the United States, India, and Brazil, underscore its broad appeal. The game's engaging, intuitive gameplay, coupled with its free-to-play model and offline accessibility, has contributed significantly to its user retention and popularity.

The game's developer, Hungry Studio, emphasizes a vision to "bring exceptional gaming experiences to broader and more diverse players worldwide." This commitment has been recognized with a Gold Stevie® Award for Block Blast! in the 2025 Asia-Pacific Stevie Awards, further cementing its status as a leading casual game. The success of Block Blast! illustrates the growing global reach and influence of Chinese-developed mobile games, offering a different lens through which to view the country's digital soft power.