Blueland is a consumer goods company focusing on sustainable home cleaning and personal care products designed to minimize plastic waste. Founded by Sarah Paiji Yoo and John Mascari in 2019, the company is headquartered in New York City, USA. Blueland has raised a total of $35 million over multiple funding rounds, attracting investments from notable firms such as Prelude Growth Partners, Global Founders Capital, and BAM Ventures. Their innovative approach includes offering reusable "Forever Bottles" paired with concentrated cleaning tablets that dissolve in water, positioning themselves as leaders in eco-friendly solutions.
Attribute | Information |
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Founding Date | 2019 |
Headquarters | New York City, USA |
Founders | Sarah Paiji Yoo, John Mascari |
Revenue | Estimated $19.8M |
Profits | Company reached profitability in 2022 |
Key Investors | Prelude Growth Partners, Global Founders Capital |
Industry | Consumer Goods, Sustainability |
Number of Employees | Approx. 92 |
Blueland was co-founded by Sarah Paiji Yoo and John Mascari in 2019 with a mission to reduce single-use plastics. Yoo, inspired by the impact of microplastics on the environment and personal health, developed a product line using concentrated cleaning tablets paired with reusable bottles. The company gained rapid traction by featuring on "Shark Tank" where it secured investment from Kevin O’Leary. Early milestones included the launch of the "Clean Up Kit" on Earth Day in 2019. This kit was innovative in its approach to tackle plastic waste and garnered extensive media attention, setting a foundation for the company’s future growth.
Blueland continues to lead in the cleaning products market with a strong emphasis on sustainability. The company’s distinctive selling point lies in its refillable product model, presenting a significant cost saving for consumers while aligning with environmental advocacy. Holding a B Corporation Certification, Blueland ensures its operations meet high social and environmental performance standards. In recent years, the company has enhanced its market position through strategic partnerships with large retailers and by bolstering its online ecommerce presence, positioning itself as a cornerstone in eco-friendly living.
Blueland represents a transformative force in the consumer goods market with its sustainable practices and innovative product designs intended to eliminate single-use plastics. Over recent years, their strategies have successfully captured both the consumer market and investors’ interests, securing robust funding and widespread retail partnerships. As they continue on this trajectory, Blueland aims to expand their market share while enhancing their product offerings to foster an eco-friendly, sustainable future for consumers globally.