Blueland

Overview

Blueland is a consumer goods company focusing on sustainable home cleaning and personal care products designed to minimize plastic waste. Founded by Sarah Paiji Yoo and John Mascari in 2019, the company is headquartered in New York City, USA. Blueland has raised a total of $35 million over multiple funding rounds, attracting investments from notable firms such as Prelude Growth Partners, Global Founders Capital, and BAM Ventures. Their innovative approach includes offering reusable "Forever Bottles" paired with concentrated cleaning tablets that dissolve in water, positioning themselves as leaders in eco-friendly solutions.

Recent Developments

June 21, 2025: Blueland announced a successful funding round of $55 million, bolstering their market expansion and product development efforts. This funding aligns with the company's overarching goal of reducing plastic waste through innovation and expansion into new markets. Blueland's products are now being sold in major retail outlets, including Target and Costco (Source).
May 2025: Blueland launched nine products in over 1,800 Target stores across the U.S., featuring exclusive scents developed for Target customers. This launch marks significant retail expansion and collaboration with major retailers (Source).
April 2025: As part of their ongoing mission, Blueland emphasized their commitment to sustainability through educational initiatives. The company has been actively involved in media campaigns promoting sustainable practices, highlighting the importance of reducing plastic waste (Source).
January 2024: Blueland expanded its retail presence into Whole Foods Market, further solidifying their retail strategy and expanding their reach to environmentally-conscious consumers (Source).

Attribute	Information
Founding Date	2019
Headquarters	New York City, USA
Founders	Sarah Paiji Yoo, John Mascari
Revenue	Estimated $19.8M
Profits	Company reached profitability in 2022
Key Investors	Prelude Growth Partners, Global Founders Capital
Industry	Consumer Goods, Sustainability
Number of Employees	Approx. 92

Early History

Blueland was co-founded by Sarah Paiji Yoo and John Mascari in 2019 with a mission to reduce single-use plastics. Yoo, inspired by the impact of microplastics on the environment and personal health, developed a product line using concentrated cleaning tablets paired with reusable bottles. The company gained rapid traction by featuring on "Shark Tank" where it secured investment from Kevin O’Leary. Early milestones included the launch of the "Clean Up Kit" on Earth Day in 2019. This kit was innovative in its approach to tackle plastic waste and garnered extensive media attention, setting a foundation for the company’s future growth.

Company Profile and Achievements

Blueland operates primarily in the eco-friendly cleaning industry, producing concentrated cleaning tablets that consumers can dissolve in reusable bottles.
Innovations and Patents: The company has over 40 patents, reflecting its commitment to pioneering sustainable solutions (
Accolades: Blueland was recognized by Amazon as a "Product of Tomorrow," highlighting its leadership in sustainable innovation.
Product Categories: Their offering includes a diverse range of products such as hand soap, dish soap, multi-surface cleaners, and more, all designed to reduce plastic waste.
Market Penetration: The products are not only available online but have expanded to physical retail sectors, including major chains like Whole Foods and Target.
Commitment to Sustainability: Blueland emphasizes their Zero Waste initiative, aiming to divert millions of plastic bottles from landfills and oceans.

Current Operations and Market Position

Blueland continues to lead in the cleaning products market with a strong emphasis on sustainability. The company’s distinctive selling point lies in its refillable product model, presenting a significant cost saving for consumers while aligning with environmental advocacy. Holding a B Corporation Certification, Blueland ensures its operations meet high social and environmental performance standards. In recent years, the company has enhanced its market position through strategic partnerships with large retailers and by bolstering its online ecommerce presence, positioning itself as a cornerstone in eco-friendly living.

Conclusion

Blueland represents a transformative force in the consumer goods market with its sustainable practices and innovative product designs intended to eliminate single-use plastics. Over recent years, their strategies have successfully captured both the consumer market and investors’ interests, securing robust funding and widespread retail partnerships. As they continue on this trajectory, Blueland aims to expand their market share while enhancing their product offerings to foster an eco-friendly, sustainable future for consumers globally.