Bounce Insights
Overview
Bounce Insights is a Dublin-based AI-powered market research platform that was co-founded in 2019 by Rónán Dowling-Cullen, Charlie Butler, Brandon Dooley, Josh Stafford, and Brian O’Mahony while at Trinity College. The company provides fast and cost-effective market research solutions, automating 90% of the process using proprietary data, generative AI, and in-house researchers. As of December 2024, Bounce Insights has raised a total of $6.5 million in funding, primarily led by ACT Venture Capital and other key investors such as Irrus Investments and Enterprise Ireland.
Recent Developments
- December 2024: Bounce Insights completed a $4.5 million funding round to expand its market reach into the United States. This funding is set to support the establishment of a New York office and aims to increase global headcount, with immediate recruitment focused on software engineering, sales, and research.
- August 2024: Opening of its first commercial office in London to better serve European clients and enhance global operations.
- July 2024: Venture capital investments and strategic initiatives focused on enhancing generative AI capability were implemented to further automate and disrupt traditional market research methodologies.
- April 2024: The platform, integrating generative AI, became central in gaining large clients like Coca-Cola and Diageo, with the company reporting insights being delivered seven times faster than those by traditional competitors.
- January 2024: Expansion plans included further development of their AI-powered platform, with the introduction of new client solutions based on a blend of qualitative and quantitative data.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2019 |
| Headquarters | Dublin, Ireland |
| Founders | Rónán Dowling-Cullen, Charlie Butler, Brandon Dooley, Josh Stafford, Brian O'Mahony |
| Revenue (2023) | €1 million |
| Profits | Unknown |
| Key Investors | ACT Venture Capital, Irrus Investments, Enterprise Ireland, Digital Irish Venture Fund |
| Industry | Market Research, AI Technology |
| Number of Employees | Approximately 25 |
Early History
Bounce Insights originated at Trinity College, founded by a group of ambitious students. The company's inception in 2019 was motivated by the need to provide rapid and reliable market insights using technology to streamline traditionally labor-intensive processes. Their breakthrough moment came with the creation of a proprietary AI-driven research platform designed to gather, process, and analyze data quickly. The initial funding round of €750,000 in 2021 accelerated its development capacity, bringing together a skilled technology team to optimize its market research processes.
Company Profile and Achievements
Bounce Insights leverages sophisticated AI technologies to offer real-time consumer insights, significantly enhancing the decision-making powers of brands worldwide. By automating core research features, the company can deliver actionable insights in record time and at a reduced cost compared with traditional market research providers.
- 2022: Launched a new generation of 'AI Engines' to support more detailed consumer insights.
- 2023: The company won notable contracts with several multinational brands, further embedding its reputation within Europe and North America.
- 2024: Bounce was recognized at the IIEX innovation competition for its role in transforming market research dynamics, positioning AI as a central pillar in consumer insights.
- Expansion: Demonstrated rapid expansion in key global markets, marking early adoption into markets like the UK and US, which have traditionally relied on established market research agencies.
Current Operations and Market Position
Bounce Insights currently operates in the AI-driven market research industry, aiming to lead in providing agile and impactful insights globally. With offices in Dublin and New York, its innovative platform has made significant inroads into sectors dominated by traditional research agencies. The company's operations revolve around providing reliable, real-time data to support brand strategies and enhance consumer understanding, strengthening its market position as a cost-effective alternative in an industry valued at $125 billion.
Conclusion
Bounce Insights represents a disruptive force within the market research industry, capitalizing on technological advances such as AI to deliver faster, cheaper, and more agile insights solutions. As the company continues its expansion into international markets, particularly the United States, it positions itself as a pioneer in automating the majority of the market research process. Future ambitions are geared towards continued technological enhancements and strategic expansions which hold promise for further cementing Bounce Insights within this rapidly evolving sector.