Brady J. Cobb (Sunburn Cannabis)
Overview
Brady J. Cobb is a prominent figure in the American cannabis industry, primarily known for his role as the founder and CEO of Sunburn Cannabis. He has made a significant impact by bringing legal cannabis operations to Florida, drawing on a family legacy tied to the cannabis business. Cobb's entrepreneurial spirit led him to establish Bluma Wellness, which he sold for $213 million, before launching Sunburn Cannabis in November 2022. The company was named in homage to "Operation Sunburn," a federal sting operation targeting his father's smuggling activities.
Recent Developments
- January 2025: Brady Cobb was featured in podcasts discussing the future of cannabis legislation, particularly focusing on the Florida market where Amendment 3 had been recently voted down. Despite this, Sunburn Cannabis has expanded its presence, with the opening of its 15th retail location in Cape Coral, Florida.
- 2024: Sunburn Cannabis launched several new dispensaries across Florida. Cobb emphasized the brand's focus on quality and consumer loyalty over rapid expansion, noting the strategic importance of their premium branding.
- 2023: Cobb was actively involved in advocacy for cannabis reform and spoke about the implications of cannabis policies in various media outlets. Sunburn Cannabis raised significant capital to support its expansion during a challenging economic environment for cannabis ventures.
- November 2022: Sunburn Cannabis officially launched, taking over assets from MedMen and rebranding existing dispensaries under its name, signifying a major step in establishing a vertically integrated cannabis brand in Florida.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Brady J. Cobb |
| Born | 1981, Florida, USA |
| Nationality | American |
| Occupation | CEO & Founder of Sunburn Cannabis |
| Known For | Cannabis entrepreneurship in Florida |
| Net Worth | Not publicly disclosed |
| Education | Florida State University, Barry University School of Law |
Early Life and Education
Brady J. Cobb was born in Florida in 1981. He grew up in a family deeply connected to the cannabis trade due to his father, Clyde Walton "Bill" Cobb, who was a well-known figure in illegal cannabis smuggling during the 1980s. This background heavily influenced Cobb's career trajectory. He pursued higher education at Florida State University and subsequently earned a law degree from Barry University School of Law. These academic pursuits laid the groundwork for his later ventures in the legal cannabis industry.
Career and Notable Achievements
Brady Cobb's career started in law, working for a Florida State Senator at Tripp Scott, a law firm where he became a partner. In 2016, seeing the potential in the upcoming cannabis market, Cobb pivoted to the cannabis industry, eventually founding Liberty Health Sciences. Over time, he transitioned the company into Bluma Wellness, and later sold it to Cresco Labs.
- 2016: Co-founded Liberty Health Sciences.
- 2021: Sold Bluma Wellness to Cresco Labs for $213 million.
- 2022: Launched Sunburn Cannabis, establishing a chain of dispensaries in honor of his father's legacy.
- 2023-2025: Expanded Sunburn Cannabis to 15 locations in Florida, focusing on premium branding and quality.
Current Work and Impact
Currently, as the CEO and Founder of Sunburn Cannabis, Brady Cobb is focused on elevating his brand's presence in Florida. The company is noted for its premium cannabis products and its strategic marketing that emphasizes its connection to the storied history of his family's involvement in cannabis. Sunburn's ethos promotes high quality and consumer loyalty, aiming to set a benchmark for the cannabis industry in the state. His work is not only significant in terms of business success but also in setting a tone for cultural acceptance and legal reform in the cannabis sector.
Brady Cobb Forbes
Brady Cobb's business maneuvers in the cannabis industry have drawn the attention of major business publications like Forbes. His ability to navigate both legal challenges and market expansions highlights his entrepreneurial acumen. Forbes has documented his efforts in building a legal cannabis empire while paying homage to his father’s illicit activities from the past.
Brady Cobb One Plant
Before Sunburn Cannabis, Cobb was instrumental in developing One Plant, a vertically-integrated cannabis business in Florida. He focused on a delivery-based model that thrived during the COVID-19 pandemic, which was a pioneering move in the state's cannabis market. This venture was later rolled into his larger business strategy, contributing to the development of Sunburn Cannabis.
Conclusion
Brady J. Cobb stands out as a key figure in the cannabis industry, particularly in Florida, with a legacy intimately linked to both familial history and personal ambition. His strategic business maneuvers and commitment to quality have established Sunburn Cannabis as a notable player in a competitive market. As legislation evolves, Cobb’s experience and his company’s infrastructure position them well to capitalize on future opportunities in the cannabis industry.