Brandon Timinsky (Zar)
Overview
Brandon Timinsky is an American entrepreneur known for his noteworthy contributions to fintech, particularly in emerging markets. He is the founder of SadaPay, a digital payment platform in Pakistan, which was acquired by Papara in 2024. Subsequently, Timinsky launched Zar, a stablecoin platform aimed at facilitating cash-to-crypto exchanges in developing nations. His work in the fintech sector has positioned him as an innovator, focusing on financial inclusion and leveraging technology to overcome traditional banking barriers.
Recent Developments
- April 30, 2025: Zar, the stablecoin company co-founded by Brandon Timinsky, raised $7 million from prominent investors including Dragonfly Capital, Andreessen Horowitz, and VanEck Ventures. The investment is aimed at launching a network allowing people to exchange cash for stablecoins in stores globally, focusing on emerging markets such as Pakistan, Nigeria, and Indonesia.
- June 2024: Timinsky resigned as CEO of SadaPay following its acquisition by Papara. He expressed that the responsibilities were overwhelming, and he sought to focus on new opportunities in crypto finance, leading to the founding of Zar.
- 2024: SadaPay was acquired by Turkish neobank Papara in a deal valued at $50.5 million, which marked a significant milestone in Timinsky’s career, further expanding Papara’s footprint into South Asia.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Brandon Timinsky |
| Born | Not publicly disclosed |
| Nationality | American |
| Occupation | Entrepreneur, CEO |
| Known For | Founder of SadaPay, Zar |
| Net Worth | Not publicly disclosed |
| Education | Not publicly disclosed |
Early Life and Education
Brandon Timinsky’s early life details are scant, but he is known as a consummate entrepreneur. Before making significant strides in fintech, he was involved in various business ventures across sectors including logistics, real estate, and enterprise SaaS. His journey into fintech began after experiencing the potential of digital financial services to transform economies, particularly in unbanked regions.
Career and Notable Achievements
- GasNinjas (USA): Before moving to fintech, Timinsky successfully launched and exited GasNinjas, an on-demand fuel delivery service in the US.
- SadaPay (2019-2024): Founded to provide financial services to Pakistan’s unbanked population, SadaPay grew rapidly under his leadership, reaching a user base of over a million by 2024 and processing billions in payments.
- Zar (2024-Present): Co-founded Zar to enable cash-to-crypto exchanges in local stores worldwide, particularly targeting economies impacted by inflation and restrictive banking systems.
Current Work and Impact
Currently, Brandon Timinsky is focused on growing Zar as a pioneering stablecoin platform. His work aims to bridge the gap between traditional cash economies and the burgeoning crypto space, promoting financial resilience and inclusion in inflating economies of the global south. Zar has already seen significant interest, with nearly 100,000 users on its waitlist and over 7,000 vendor partnerships.
Conclusion
Brandon Timinsky’s work in fintech illustrates a remarkable journey of leveraging technology to transform financial landscapes, especially in developing markets. Through ventures like SadaPay and Zar, he continues to innovate solutions that address critical economic challenges, primarily focusing on financial inclusion and stability. His ongoing projects could redefine monetary transactions in economies struggling with traditional banking infrastructures, thereby continuing his legacy as a transformative figure in fintech.