Brett Carlson (ServiceUp)
Overview
Brett Carlson is a prominent figure in the automotive service industry, known for his role as the co-founder and CEO of ServiceUp, a tech platform aimed at revolutionizing vehicle repair management. He has an extensive career in technology and business, with experience across various companies, including Swim.ai and Cloudera. Launched in 2021, ServiceUp has been instrumental in transforming the fleet and insurance repair management landscape by employing cutting-edge technology and automation. Under Carlson’s leadership, ServiceUp has successfully raised significant funding and expanded its services nationwide.
Recent Developments
As of July 2025, Brett Carlson and ServiceUp have made significant strides in the automotive repair industry. Key developments include:
- July 2025: ServiceUp raised $55 million in Series B funding led by PeakSpan Capital, increasing its total funding to $70 million. The funding aims to enhance ServiceUp's capabilities in tech-driven repair management and facilitate its expansion into new markets. (source)
- September 2024: The company launched "ServiceUp Connect," a SaaS platform that enables fleets and insurers to manage repairs with real-time tracking and decision-making, further expanding its B2B services. (source)
- August 2024: A strategic partnership was announced with Clearcover, a digital-first insurance company, to streamline car repair services, which reportedly reduced repair cycle times by over 30% and enhanced efficiency. (source)
- March 2024: Carlson emphasized ServiceUp's commitment to innovation with the introduction of an expedited payment feature for repair shops, "InstaPay," designed to improve financial transactions. (source)
- February 2024: ServiceUp was recognized for its impactful workplace culture, receiving Inc. Magazine’s Best Workplaces Award, underscoring its dedication to creating a supportive and innovative environment. (source)
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Brett Carlson |
| Born | Not publicly available |
| Nationality | American |
| Occupation | Co-Founder and CEO of ServiceUp |
| Known For | Transforming vehicle repair management industry |
| Net Worth | Not publicly available |
| Education | Southern Utah University (1994-1998) |
Early Life and Education
Brett Carlson attended Los Gatos High School in California, though specific details about his early life remain private. He later pursued higher education at Southern Utah University from 1994 to 1998. His educational background, along with early professional experiences in tech companies, paved the way for his entrepreneurial ventures. Carlson's early career reflected a keen interest in sales and enterprise software, skills that later facilitated his success in founding and leading tech-driven businesses.
Career and Notable Achievements
Brett Carlson's career trajectory is marked by strategic business leadership and innovative pursuits in technology. His notable career milestones include:
- 2021-Present: Co-Founder and CEO of ServiceUp, which aims to modernize vehicle repair management through technology and automation.
- 2015-2020: Held multiple roles at Swim.ai, including Chief Business Officer, focusing on intelligent edge software platforms.
- 2013-2016: Worked at Cloudera, specializing in sales and data management systems.
- 2011: Co-founded Betyah Inc., where he managed operations and secured funding through successful finance rounds.
- 2009-2012: Founded and operated Independent Brokers Inc., leading all operational and capital funding activities.
- 2006-2010: Sales Director at Gartner, covering the Western US.
- 2003-2006: Involved in sales at Oracle, enriching his background in enterprise sales.
Current Work and Impact
Brett Carlson currently serves as the co-founder and CEO of ServiceUp. Under his leadership, the company has rapidly grown, transforming how fleets, insurers, and car owners manage repairs. ServiceUp's platform integrates pickup and delivery services with repair process management, enhancing efficiency and transparency. Carlson's work in ServiceUp highlights a keen focus on innovation in repair management, making significant improvements in repair cycle times and customer satisfaction.
Conclusion
Brett Carlson's journey from tech roles to becoming a transformative leader in the automotive repair industry underscores his visionary approach to business and technology. His leadership at ServiceUp not only reflects his ability to innovate but also demonstrates a commitment to improving industry operations. The success and expansion of ServiceUp are testaments to Carlson’s strategic foresight and impactful entrepreneurship. As ServiceUp continues to grow and diversify its offerings, Carlson’s influence is likely to shape future advancements in automotive technology and business practices.