Cake is a software company that specializes in providing financial tools and solutions for small and medium-sized enterprises (SMEs). Established in 2015, Cake is headquartered in San Francisco, California. It was founded by financial technology enthusiasts Lisa Chang and David Garrison. Over the years, the company has successfully raised over $40 million through various funding rounds, allowing it to develop innovative products that streamline processes such as invoicing, payments, and expense management.
Attribute | Information |
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Founding Date | 2015 |
Headquarters | San Francisco, California |
Founders | Lisa Chang, David Garrison |
Revenue | Not publicly disclosed |
Profits | Not publicly disclosed |
Key Investors | Capital Ventures, other unnamed |
Industry | Financial Technology (FinTech) |
Number of Employees | Approximately 150 |
The inception of Cake can be traced back to 2015 when Lisa Chang and David Garrison identified a significant gap in financial tools tailored specifically for SMEs. Drawing on their expertise in financial technology, they aimed to simplify complex financial processes and provide a user-friendly platform ideal for managing daily financial tasks. Initially launched as an invoicing tool, Cake quickly attracted a user base for its ease of use and efficiency, prompting the founders to expand the feature set in line with user demands.
Over the years, Cake has solidified its position as a leading provider of financial solutions for SMEs. The company’s business model revolves around offering subscription-based services, providing both basic and premium features suited for various business needs. Major achievements include:
As of 2025, Cake continues to operate at the forefront of the fintech industry. It is known for harnessing technology to offer sophisticated tools that are simple to adopt. The company holds a competitive market position due to its focus on user-centric design and efficient financial solutions.
Cake has established a robust market share within the SME segment, capitalizing on the growing shift towards digitalization in financial management. The strategic move to incorporate AI and machine learning has provided Cake with a significant competitive edge by offering predictive analytics capabilities that help businesses make informed financial decisions.
In conclusion, Cake has made substantial strides within the fintech industry, primarily by addressing the financial management challenges faced by SMEs. Through innovative solutions and user-friendly platforms, it has captured a significant portion of the market, underscoring its role as a key player in digital financial solutions. Looking ahead, Cake is poised to further increase its impact by embracing technological advancements and continuing to expand its suite of services, potentially pioneering new trends in financial technology. Its trajectory suggests a promising future with anticipated progress in both financial and technological dimensions, as SMEs increasingly rely on digital tools to optimize their operations.