Casper Henningsen (GetWhy)
Overview
Casper Henningsen is a Danish entrepreneur best known for his role as the CEO and co-founder of GetWhy, a disruptive consumer research technology company. GetWhy, originally established as UserTribe in 2011, transitioned from a consultancy model to a tech-driven platform utilizing AI to extract insights from video interviews. Under Henningsen's leadership, GetWhy has become a leader in AI-powered consumer insights, serving notable global brands such as Nestlé, The Coca-Cola Company, and Adidas.
Recent Developments
- July 2025: GetWhy announced an additional €17 million in funding, increasing their Series A round, one of the largest in Denmark's history. This funding round was led by PeakSpan Capital and Arbejdernes Landsbank, emphasizing GetWhy's leadership in AI-driven consumer insights. As part of their expansion strategy, GetWhy plans to open a U.S. office to bolster its presence in the significant American market, which comprises 60% of its revenue.
- February 2025: GetWhy secured a $8.45 million debt financing package from CIBC Innovation Banking to fuel its growth in AI-driven consumer insights.
- June 2024: The company raised $34.5 million in a Series A round from PeakSpan Capital. This funding has been pivotal in scaling GetWhy's operations and solidifying its market leadership.
The additional investment rounds and strategic expansions underline GetWhy’s commitment to revolutionizing consumer insights through innovative AI technology. This technology enables rapid, cost-effective qualitative research, positioning GetWhy at the forefront of a transformative paradigm in market research.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Casper Henningsen |
| Born | Not publicly available |
| Nationality | Danish |
| Occupation | CEO and Co-founder of GetWhy |
| Known For | Leading GetWhy and transforming consumer insights exploration |
| Net Worth | Not publicly available |
| Education | Not publicly available |
Early Life and Education
Casper Henningsen’s early life and educational background are not widely documented. Having transitioned from a career as a professional football player in Denmark, where he played for several clubs, Henningsen moved into the commercial sector through roles in marketing and branding agencies. His journey from sports to tech entrepreneurship highlights a significant career shift that equipped him with skills in leadership and strategic planning.
Career and Notable Achievements
Henningsen joined UserTribe (now GetWhy) in 2017 as the Chief Commercial Officer and later became CEO. His tenure marked a profound transformation as UserTribe evolved from a consultancy model into a tech-driven firm focusing on AI-powered consumer insights.
- 2018: Became CEO of UserTribe (now GetWhy).
- 2019: Rebranded UserTribe to Sonar.
- 2022: Launched GetWhy’s AI platform, attracting global brands and conducting qualitative studies at unprecedented speeds.
- 2024–2025: Secured multiple rounds of significant funding, including a notable Series A led by PeakSpan Capital.
Henningsen's strategic shifts have been pivotal in positioning GetWhy as a leader in AI-driven consumer insights.
Current Work and Impact
GetWhy is redefining how consumer research is conducted by providing rapid and cost-effective AI-driven insights. The firm's proprietary AI platform allows brands to carry out qualitative research much faster than traditional methods, offering insights from video interviews in record time. This capability enhances brands' understanding of consumer behavior and supports better strategic decisions. Henningsen’s leadership continues to drive GetWhy's growth and its mission to expand into the U.S. market.
Conclusion
Casper Henningsen has successfully transitioned from a professional sportsman to a leading figure in consumer research technology. His role at GetWhy highlights his innovative approach and commitment to leveraging AI to transform traditional market research methodologies. By expanding GetWhy’s influence in the U.S. and fostering more investments, Henningsen is poised to influence the future landscape of market research, potentially setting a global standard in AI-driven consumer insights.