Cayaba Care
Overview
Cayaba Care is a maternal healthcare company based in Philadelphia, Pennsylvania, that focuses on providing comprehensive maternal support throughout pregnancy and postpartum. Founded in 2020, the company was established by a team including obstetricians, mothers, and maternal care experts to address maternal health disparities, particularly in underserved communities. Cayaba Care has developed a community-based model that ensures culturally-informed care through Maternity Navigators who offer personalized support. In 2024, Cayaba Care appointed Dr. Adaeze Enekwechi as the CEO, bringing her extensive experience in healthcare policy and management to drive the company's growth.
Recent Developments
- 2024: Dr. Adaeze Enekwechi was appointed CEO of Cayaba Care in April 2024. Enekwechi, a former Obama Administration health official, aims to leverage her policy expertise to improve maternal health outcomes and expand the company's reach.
- 2024: Cayaba Care received $250,000 from the Penn Medicine-Wharton Fund for Health. This funding supports the expansion of their holistic, community-centered maternity care in Philadelphia, focusing on addressing racial maternal health equity.
- 2023-2024: A partnership with Independence Blue Cross was announced, working collaboratively to enhance maternal health outcomes for at-risk members by providing comprehensive support.
- Late 2024: Announced expansion to regions in New Jersey, including Camden, Gloucester, and Burlington counties, serving more families with personalized care services.
- 2025: Plans to further expand reach and continue building partnerships to widen their impact on maternal healthcare, aiming to redefine standards and promote equity in the industry.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2020 |
| Headquarters | Philadelphia, Pennsylvania |
| Founders | Not specified, includes OBs, moms, and maternity care experts |
| Key Investors | Seae Ventures, Flare Capital Partners, and others |
| Industry | Healthcare, specifically maternal health |
| Number of Employees | Not specified |
Early History
Cayaba Care was founded in 2020 in response to the global maternal health crisis, particularly focusing on addressing disparities in Black and Brown communities in Philadelphia. The founders, comprised of OBs, mothers, and maternity care experts, collaborated to develop a model centered on community-based care. Their mission was to create a comprehensive support network that significantly improved maternal health outcomes by providing culturally-informed, accessible, and trustworthy care.
Company Profile and Achievements
Cayaba Care operates through a model that combines community-based healthcare with cutting-edge technology and policy-driven management approaches. Their distinctive business model involves "Maternity Navigators," trained in doula practices, who provide personalized support to expecting mothers, reinforcing seamless integration with traditional OB-GYN care. The company:
- Pioneered Culturally-Informed Care: Emphasizing empathy and community ties, Cayaba Care employs staff from within the communities they serve to offer culturally-relevant support.
- Improved Health Outcomes: Achieved a substantial reduction in preterm births and low birth weights, with a noted decrease in postpartum depression.
- Continued Partnership Building: Formed strong ties with local health providers and insurers like Independence Blue Cross to broaden their support services and track health outcomes rigorously.
- Expanded Service Areas: Grew their influence beyond Philadelphia to parts of New Jersey, indicating scalable outcomes in culturally-sensitive maternal healthcare.
Current Operations and Market Position
Currently, Cayaba Care is recognized as an innovator in the maternal healthcare industry, emphasizing value-based care that addresses healthcare inequities through a profound understanding of community dynamics. The company employs a multidisciplinary care team that works closely within local communities, ensuring that services are accessible and effective. With strategic financing and leadership, Cayaba Care continues to strengthen its market presence by partnering with insurance providers and healthcare organizations, thus maintaining a robust position in a niche yet critical healthcare segment.
Conclusion
Cayaba Care represents a significant shift in maternal healthcare by addressing complex issues of healthcare inequality and providing comprehensive, empathic care. The company's community-based model offers a replicable blueprint for reducing maternal health disparities at a wider scale, and its strategic partnerships and innovations signal a promising future for continued influence in the healthcare sector. With an ongoing commitment to culturally-informed care, Cayaba Care is poised to make substantial impacts in improving maternal health outcomes, particularly among underserved communities.