A recent social media post by Ashley Mayer has drawn attention to the distinctive, often criticized, writing style prevalent on LinkedIn, humorously dubbed "broetry" by ChatGPT. The term, which describes posts where every sentence forms a new paragraph, has become synonymous with a particular brand of self-help or inspirational content designed to maximize engagement on the professional networking platform. The "broetry" phenomenon, characterized by its staccato, poetry-like line breaks, emerged around 2017. This style is often employed by "LinkedInfluencers" and growth-hackers who aim to game the platform's algorithm, as the frequent line breaks encourage users to scroll and dwell longer on posts, signaling higher engagement to the algorithm. These posts typically feature a personal anecdote, a clichéd life lesson, and a call to action, often leading to criticism for their lack of substantive content and perceived inauthenticity. The increasing integration of artificial intelligence tools, such as ChatGPT, into content creation workflows has further amplified discussions around "broetry." AI models are now widely used to generate LinkedIn posts, profiles, and messages, with some studies indicating a correlation between the rise of AI tools and an increase in the length and frequency of LinkedIn content. While AI offers efficiency in content generation, it also raises concerns about the proliferation of formulaic or generic writing that might lack genuine human insight. LinkedIn itself has embraced AI, offering in-house writing tools to its premium subscribers. However, many users also leverage general-purpose large language models to draft their content. This trend has sparked a debate within the professional community regarding the balance between leveraging technology for reach and maintaining authenticity and originality in online communication. Critics argue that overly reliant AI-generated content can dilute personal brand credibility, while proponents highlight its utility in overcoming writer's block and optimizing content for platform algorithms.