Cherub is a financial services company that acts as a digital marketplace connecting startup founders with angel investors. Founded in 2023 by Jaclyn Johnson and Angeline Vuong, Cherub aims to democratize the angel investment space by providing these connections and access to capital, which are often challenging to find outside traditional venture capital (VC) networks. The company has its headquarters in Burbank, California, and has successfully raised around $1.25 million in seed funding as of early 2024.
Attribute | Information |
---|---|
Founding Date | 2023 |
Headquarters | Burbank, California, USA |
Founders | Jaclyn Johnson, Angeline Vuong |
Revenue | N/A |
Profits | N/A |
Key Investors | Alli Webb, Morgan DeBaun, First Round Capital |
Industry | Financial Services |
Number of Employees | Approximately 11 |
Cherub was conceptualized by Jaclyn Johnson, an entrepreneur with a background in media, and Angeline Vuong, who worked on product and growth at Opendoor. The idea was born out of a need they observed for a more accessible and democratized way for angel investors to connect with startups. In 2023, they began building the platform using an angel investing model that prioritizes community-driven support structures over traditional corporate investment frameworks.
Cherub operates by providing a dual-sided marketplace that aligns startup founders with angel investors seeking investment opportunities that match their expertise and interests. Cherub fosters connections by offering investor-tested data rooms and tailored match-making algorithms. Key achievements include:
As of 2025, Cherub remains pivotal in the financial services landscape by effectively lowering the barrier for entry into angel investments. Through its member-based models, Cherub offers detailed analytics and insights to both investors and founders, furthering its reputation as an essential tool for deal flow. Despite its relatively recent market entry, it has quickly maneuvered to become a key player within the niche of angel investing, especially notable for its empowering of previously untapped demographic sectors.
Cherub has swiftly made significant strides in redefining the angel investment landscape by leveraging technology to simplify and broaden the reach of angel networks. Within just a few years, it has established strong foundations through key strategic partnerships and innovative business practices, contributing to its rapid rise in attractiveness to both startups and investors. Looking forward, Cherub is poised to continue impacting the financial and technology sectors by embracing inclusivity and expanding its range of services tailored for new and seasoned investors alike.