Cherub
Overview
Cherub is a financial services company that acts as a digital marketplace connecting startup founders with angel investors. Founded in 2023 by Jaclyn Johnson and Angeline Vuong, Cherub aims to democratize the angel investment space by providing these connections and access to capital, which are often challenging to find outside traditional venture capital (VC) networks. The company has its headquarters in Burbank, California, and has successfully raised around $1.25 million in seed funding as of early 2024.
Recent Developments
- April 17, 2024: Cherub continues to expand its platform to connect angel investors with startups through a unique marketplace model akin to dating apps, allowing matches based on preferences and investment criteria. The platform introduced a subscription model to further streamline angel investing processes.
- Late 2024: Founded by Angeline Vuong and Jaclyn Johnson, the company secured $1 million in its latest seed funding round, led by investors like Alli Webb and Morgan DeBaun, which highlights its appeal to prominent angel investors.
- January 2025: Cherub announced its progress in bridging the gap between startups and potential investors, emphasizing its role as a facilitator for startup funding, even amidst a challenging economic climate for new ventures.
- 2024 Wrapped: Cherub celebrated its milestones from 2024, highlighting successful funding connections between startups and its network of angel investors through its newsletter and platform events.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2023 |
| Headquarters | Burbank, California, USA |
| Founders | Jaclyn Johnson, Angeline Vuong |
| Revenue | N/A |
| Profits | N/A |
| Key Investors | Alli Webb, Morgan DeBaun, First Round Capital |
| Industry | Financial Services |
| Number of Employees | Approximately 11 |
Early History
Cherub was conceptualized by Jaclyn Johnson, an entrepreneur with a background in media, and Angeline Vuong, who worked on product and growth at Opendoor. The idea was born out of a need they observed for a more accessible and democratized way for angel investors to connect with startups. In 2023, they began building the platform using an angel investing model that prioritizes community-driven support structures over traditional corporate investment frameworks.
Company Profile and Achievements
Cherub operates by providing a dual-sided marketplace that aligns startup founders with angel investors seeking investment opportunities that match their expertise and interests. Cherub fosters connections by offering investor-tested data rooms and tailored match-making algorithms. Key achievements include:
- Successful news campaigns and demographic engagement: Cherub's innovative approach has drawn attention from traditional media, effectively using platforms like newsletters to reach wide audiences.
- Investment in diversity and mentorship: Sponsoring events like LA Tech Week exemplifies Cherub's commitment to broadening the scope of angel investing to include diverse and underrepresented groups in technology and enterprise.
- Partnerships with major accelerators: Collaborations with accelerators such as Andreessen Horowitz and Dream Ventures facilitate exposure and opportunities for funded startups.
Current Operations and Market Position
As of 2025, Cherub remains pivotal in the financial services landscape by effectively lowering the barrier for entry into angel investments. Through its member-based models, Cherub offers detailed analytics and insights to both investors and founders, furthering its reputation as an essential tool for deal flow. Despite its relatively recent market entry, it has quickly maneuvered to become a key player within the niche of angel investing, especially notable for its empowering of previously untapped demographic sectors.
Conclusion
Cherub has swiftly made significant strides in redefining the angel investment landscape by leveraging technology to simplify and broaden the reach of angel networks. Within just a few years, it has established strong foundations through key strategic partnerships and innovative business practices, contributing to its rapid rise in attractiveness to both startups and investors. Looking forward, Cherub is poised to continue impacting the financial and technology sectors by embracing inclusivity and expanding its range of services tailored for new and seasoned investors alike.