The Chimpers NFT project, a collection of 5,555 pixelated chimp characters, is reinforcing its distinct brand identity while strategically expanding into physical merchandise. This move, highlighted by a recent social media post from "insight.chimp" stating, > "Chimpers are not another something. Chimpers are Chimpers by @TimpersHD," underscores the project's unique positioning in the evolving Web3 landscape. The expansion aims to deepen community engagement and reach a broader audience beyond the digital realm.
Created by renowned pixel artist Timpers, Chimpers launched publicly on May 20, 2022, quickly selling out its initial collection. The project is deeply rooted in art and lore, forming part of the broader "Chimpverse" and "The Boring Ape Chronicles" narrative. Its ethos of "underpromising and overdelivering" has cultivated a strong community, with the collection serving as digital identities and passports for adventure within its universe.
In a significant development, Chimpers announced in July 2025 a partnership with IP incubator 223 to produce physical collectibles, starting with plush keychain blind boxes. This initiative mirrors the successful strategy of other NFT projects like Pudgy Penguins, which have effectively transitioned digital assets into tangible products. According to Timperley, the goal is to forge an emotional connection with collectors and cut through the noise of a crowded NFT ecosystem.
The Chimpers collection currently boasts a total market capitalization of approximately $13.7 million, with a recent floor price around $2,483.89. Despite market fluctuations since its launch, the project has maintained a dedicated following and continues to see active sales. NFT holders are guaranteed presale access to the new physical merchandise, which will be available with both fiat and crypto payment options.
The venture into physical products is expected to broaden Chimpers' appeal and provide new avenues for brand interaction. Future plans include expanding the physical collectible line beyond keychains, with all products drawing inspiration from the original NFT collection. Timpers, also a core artist for Nouns DAO, continues to drive the artistic and strategic vision for Chimpers, emphasizing art, lore, and community as the project's core pillars.