Chris Wirasinha (Linkby)
Overview
Chris Wirasinha is a prominent Australian entrepreneur best known for his role as the co-founder and CEO of Linkby, a leading performance public relations (PR) platform. Before founding Linkby, Wirasinha gained recognition in the media industry as the co-founder of Pedestrian.tv, one of Australia's leading digital media companies, which was acquired by Nine Entertainment Co. Since its inception in 2020, Linkby has been transforming how brands engage with editorial content by bridging the gap between traditional public relations and performance marketing. Under Wirasinha's leadership, the platform has gained international traction, allowing brands to secure content placements with premium publishers through cost-per-click and cost-per-mille models, thereby ensuring measurable results and transparency.
Recent Developments
- July 15, 2025: Linkby announced a successful Series B funding round of $15 million, led by Volition Capital, intended to accelerate its expansion in the U.S. market and to advance its platform development. The investment will enhance Linkby’s campaign planning tools and streamline the matchmaking process between brands and publishers. The funding also aims to position Linkby at the forefront of Generative Engine Optimization (GEO), a new area of search engine optimization that aligns with large language models like ChatGPT, emphasizing content visibility on premium publishers. (source)
- July 2025: Linkby plans to significantly grow its team and double its presence in the North American market, which accounts for a significant portion of its revenue. The focus will also include enhancements in AI-powered recommendation engines to prevent decision fatigue among clients as the platform scales. (source)
- June 2024: Linkby raised $4 million in a Series A funding led by existing investors such as Perennial Private Investments, marking the company’s strong performance and increased demand for its unique PR solutions. (source)
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Chris Wirasinha |
| Born | [Date unknown], Australia |
| Nationality | Australian |
| Occupation | Entrepreneur, CEO of Linkby |
| Known For | Co-founder of Pedestrian.tv and Linkby |
| Education | [Education details not publicly available] |
Early Life and Education
Chris Wirasinha grew up in Australia, where he developed an interest in media and technology from a young age. His formative years were marked by a keen curiosity about digital media spaces, ultimately leading him to co-found Pedestrian Group in 2005. Pedestrian.tv quickly became a cultural staple among Australian youth, known for its fresh, vibrant approach to news, entertainment, and pop culture. The experience gained from steering a rapidly growing digital presence laid the groundwork for Wirasinha's later ventures. Information about his specific educational background remains limited, though it is evident that his professional journey was greatly influenced by his early forays into media entrepreneurship.
Career and Notable Achievements
Chris Wirasinha's career trajectory took a significant leap with the creation of Pedestrian.tv alongside co-founder Oscar Martin in 2005. The platform became one of Australia’s most influential digital media outlets:
- 2005: Co-founded Pedestrian.tv, which rapidly gained traction among young Australian audiences for its innovative content strategy.
- 2015: By this time, Pedestrian.tv expanded its reach significantly, becoming a leading source for cultural commentary and news.
- 2018: The complete acquisition of Pedestrian.tv by Nine Entertainment Co. for approximately $50 million marked a successful exit for Wirasinha and his co-founder.
- 2020: Launched Linkby in partnership with Andrew Chak and Adrian Fagerlund, targeting the space between public relations and performance marketing.
- 2023: Achieved inclusion in Awin’s Power 100 list, highlighting Wirasinha's success in the ad tech landscape.
Current Work and Impact
As of 2025, Chris Wirasinha is heavily invested in scaling Linkby, his venture in performance PR, particularly in the U.S. market, which currently accounts for a significant portion of the company’s revenue. Linkby has been pivotal in reshaping the marketing landscape by allowing brands to quantify the impact of their editorial content engagements more accurately. Under Wirasinha’s leadership, the platform has become a critical tool for brands looking to diversify their marketing investments away from traditional search mechanisms and into content-driven channels. His efforts in this domain continue to influence how brands approach and evaluate PR investments, aligning with the emerging trends of AI-driven content discovery and engagement.
Conclusion
Chris Wirasinha remains a dynamic figure in the global media and advertising technology spaces, with Linkby leading the charge in changing how brands interact with audience bases through performance-focused PR. His journey from co-founding Pedestrian.tv to establishing a cutting-edge PR platform underscores his vision and adaptability in an ever-evolving media landscape. As Linkby continues to expand geographically and technologically, Wirasinha's influence is likely to grow, cementing his legacy as an innovator within the digital marketing and PR arenas.