Christoph Gerber (Talon.One)

Overview

Christoph Gerber is a notable entrepreneur best known as the founder and CEO of Talon.One, a company specializing in enterprise loyalty and promotion software. He co-founded Talon.One following his successful stint with Lieferando, a food delivery startup that he sold to Takeaway.com. Gerber identified a significant gap in the market related to promotional strategies, which led him to establish Talon.One in 2015. Today, the company serves over 270 clients, including major brands like Adidas and Sephora, offering a powerful API-based platform for managing personalized and profitable promotions.

Recent Developments

July 2025: Talon.One raised $135 million in a growth funding round from investors including Silversmith Capital Partners and Meritech Capital. The funding is aimed at enhancing AI capabilities and expanding the platform’s market presence in the US, UK, and APAC. Source
May 2025: The annual loyalty and promotions summit hosted by Talon.One, called Incentivize, took place in Berlin. The summit gathered top thinkers in loyalty and promotions to discuss the evolution of consumer engagement strategies. Gerber highlighted a shift in the industry from broad discounts to personalized promotion strategies.Source
Partnership with Shopify (2025): Talon.One integrated its advanced promotions and loyalty capabilities into Shopify's enterprise, becoming the only enterprise-grade engine included in Shopify's commerce platform. Source

Personal Information

Attribute	Information
Full Name	Christoph Gerber
Born	Unknown, based in Germany
Nationality	German
Occupation	CEO and Founder of Talon.One
Known For	Founding Talon.One and Lieferando
Education	Bachelor of Arts (B.A.) in Wirtschaftskommunikation at Universität der Künste Berlin (2006-2009)

Early Life and Education

Christoph Gerber pursued his higher education at the Universität der Künste in Berlin, where he studied Wirtschaftskommunikation, earning a Bachelor of Arts degree from 2006 to 2009. His early career was marked by the founding of the innovative food delivery company Lieferando in Germany, which eventually merged with Takeaway.com. This venture was instrumental in shaping his understanding of digital marketing and consumer engagement, as it highlighted the disconnect between promotional strategies and their execution across marketing and development teams.

Career and Notable Achievements

After selling Lieferando, Christoph Gerber directed his entrepreneurial acumen towards addressing challenges in promotional strategies for businesses. In 2015, he founded Talon.One. Gerber's insight into the need for integration between marketing and development led to the development of Talon.One's powerful API, designed to create, manage, and analyze complex promotional campaigns. The company quickly gained traction:

Collaboration with leading global brands such as Adidas, Sephora, and Carlsberg.
Integration with platforms like Shopify to provide advanced promotional solutions.
Expansion into the US, UK, Europe, and APAC regions with a focus on AI and predictive analytics.

Current Work and Impact

Currently, Talon.One under Gerber's leadership is at the forefront of promotional and loyalty strategy innovation. The company's platform empowers brands to leverage data for personalized promotions, which enhances customer loyalty and increases return on investment. Gerber continues to advocate for the intelligent application of AI in the design and execution of consumer engagement strategies, fostering deeper brand-customer relationships.

Conclusion

Christoph Gerber’s pioneering efforts in the domain of promotional campaigns have significantly influenced how enterprises manage consumer loyalty and engagement. His commitment to innovation and effective strategy execution positions Talon.One as a leading figure in promotional technology. Looking forward, Gerber's vision for Talon.One involves further enhancing their platform’s capabilities to adapt to the evolving digital marketing landscape, ensuring that customer incentives remain a strategic asset for brands globally.