City Care

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Overview

City Care is a non-profit organization based in Oklahoma City, Oklahoma, dedicated to addressing homelessness and providing supportive housing services. Founded by Larry and Masie Bross, City Care operates with the belief in the intrinsic value of every person and aims to transform lives through advocacy, compassion, and impactful programs. It provides a range of services including food provision, emergency shelter, educational initiatives, and housing support. As of 2024, Rachel Freeman serves as the CEO, succeeding Adam Luck who has been pivotal in the organization's growth. City Care's programs include supportive housing, homeless services, and educational support for children through initiatives like Whiz Kids.

Recent Developments

  • September 2024: Rachel Freeman was named the new CEO of City Care. She has previously served in leadership roles such as Chief Operations Officer and Chief Innovation Officer. Freeman is acknowledged for her passionate and optimistic approach, ready to lead City Care into a new chapter of transformation in the community.
  • August 2024: City Care received a grant of $2.5K from the Union Home Mortgage Foundation, emphasizing its commitment to enhancing supportive services in Oklahoma City.
  • 4 months ago: The City Care's Mobile Outreach + Engagement (MOE) team celebrated its first anniversary. MOE provides transportation services for individuals experiencing homelessness, delivering over 13,000 rides to service provider appointments, food, and shelter, while also accommodating guests with pets and accessibility needs.
  • 5 months ago: City Care announced the success of the "Point in Time" count, highlighting significant achievements such as the increase in winter shelter beds and the launch of the Key To Home encampment decommissioning project aimed at providing housing to individuals living in encampments.

Company Information

AttributeInformation
Founding DateInformation not specified
HeadquartersOklahoma City, Oklahoma
FoundersLarry and Masie Bross
Revenue$5,501,591 (FYE 12/2022)
ProfitsNot publicly disclosed
Key InvestorsUnion Home Mortgage Foundation
IndustryNon-profit Organizations
Number of Employees11-50

Early History

City Care was founded in Oklahoma City by Larry and Masie Bross, driven by a calling to provide help to their neighbors in need. Initially, the organization focused on offering weekly meals to individuals experiencing homelessness. Recognizing the intergenerational cycles of poverty and unmet educational needs among those they served, City Care expanded its mission to include educational support. This led to the creation of the Whiz Kids tutoring program, aiming to bridge educational gaps for children in vulnerable situations. Over the years, City Care has grown by integrating housing solutions and diverse programs to comprehensively address homelessness and uplift its community.

Company Profile and Achievements

City Care operates with a mission to serve the most vulnerable populations through comprehensive programs. Its offerings include:

  • Supportive Housing: Provides 112 units of permanent housing, offering residents furnished homes and ongoing case management to support employment, health plans, and recovery.
  • Homeless Services: Operates Oklahoma City’s only low-barrier night shelter, offering emergency lodging and shuttle services to connect guests with social services.
  • Whiz Kids Program: This faith-based volunteer tutoring initiative serves over 800 students weekly, primarily focusing on literacy and character development for children in grades one through five.
  • Mobile Outreach + Engagement (MOE): A transportation service aimed at reducing barriers for individuals experiencing homelessness by providing rides to essential services and support. City Care is noted for its transformational impact in Oklahoma City, combining direct relief efforts with long-term solutions to disrupt cycles of poverty and homelessness. Its initiatives have received positive recognition and ongoing support from various community partners and philanthropic entities.

Current Operations and Market Position

City Care remains a critical player in the Oklahoma City non-profit sector, focusing on addressing homelessness and supporting vulnerable communities through housing and educational programs. With a focus on housing stability and educational upliftment, it innovates by meeting both immediate and long-term community needs. The appointment of Rachel Freeman as CEO is expected to leverage her strong leadership in navigating non-profit challenges, enabling City Care to expand its impact further. Collaborations with local authorities and community organizations enhance their market position as a leader in transformational advocacy and community betterment.

Conclusion

City Care's commitment to advocating for the overlooked in Oklahoma City has established it as a vital force in community service and transformation. Under the leadership of Rachel Freeman, the organization looks forward to deepening its impact by expanding its support systems for the homeless, enhancing its educational programs, and building upon its existing achievements. As it continues its mission to provide love, compassion, and holistic support, City Care has the potential to broaden its influence, not only within Oklahoma City but as a model for integrated service delivery in other communities.

References

  1. City Care on LinkedIn
  2. City Care Official Website
  3. Cause IQ – City Care
  4. ProPublica Nonprofit Explorer