ClayCo Cosmetics

Overview

ClayCo Cosmetics is a premium skincare brand established in March 2024 by Niharika Jhunjhunwala. Based in Mumbai, India, the company combines ancient beauty rituals with modern science to offer a variety of skincare products. In its initial funding cycles, ClayCo Cosmetics has raised $2 million from Unilever Ventures. The company operates primarily through a direct-to-consumer (D2C) model via its e-commerce platform and major online marketplaces.

Recent Developments

March 2024: ClayCo Cosmetics was launched by Niharika Jhunjhunwala in Mumbai as a premium skincare brand blending ancient and modern beauty practices.
October 2024: Successfully raised $2 million in Series A funding from Unilever Ventures, their first external investment. This funding will be used to expand their product line, launch a Moroccan-inspired body care range, and enhance marketing and customer engagement efforts.
2024-2025: Plans to introduce new products within their flagship range, 'Rituals of Japan,' including products like the Rice and Sake Sleep Mask, Sake Glass Glow Essence, and Azuki Beans & Koji Rice Foaming Cleanser.
2025: Focusing on research and development, enhancing brand awareness, and increasing workforce to support growing business demands.

Attribute	Information
Founding Date	March 2024
Headquarters	Mumbai, Maharashtra, India
Founders	Niharika Jhunjhunwala
Revenue	Not publicly disclosed
Profits	Not publicly disclosed
Key Investors	Unilever Ventures
Industry	Skincare, Cosmetics
Number of Employees	Not publicly disclosed

Early History

ClayCo Cosmetics was founded in March 2024 by Niharika Jhunjhunwala. The brand was established with a mission to merge timeless beauty rituals from around the world with contemporary scientific approaches. In less than a year, the company managed to secure significant investment and make a mark in the highly competitive skincare market.

Company Profile and Achievements

ClayCo Cosmetics aims to revolutionize the beauty industry by offering a wide range of skincare products that utilize natural ingredients and advanced technology. Key achievements include:

Initial Product Line: Launched a series of products inspired by Japanese beauty rituals, including the Rice and Sake Sleep Mask and Azuki Beans & Koji Rice Foaming Cleanser.
Series A Funding: Raised $2 million from Unilever Ventures to fuel expansion and R&D.
Moroccan-inspired Range: Announced plans to introduce a Moroccan-inspired body care range, further expanding their product portfolio.
Marketing and Customer Engagement: Over the past year, the company has intensified efforts in marketing and customer engagement, aiming to build a strong brand presence both online and offline.

Current Operations and Market Position

As of 2025, ClayCo Cosmetics has a growing presence in the skincare market. The company operates primarily on a D2C model, selling its products through its e-commerce platform and major online marketplaces like Amazon. With a strong focus on integrating traditional beauty practices with modern scientific advancements, ClayCo Cosmetics stands out in the crowded skincare market. The recent funding from Unilever Ventures not only boosts their financial capacity but also validates their unique business model and market potential.

Conclusion

ClayCo Cosmetics has quickly established itself as a notable player in the skincare industry, thanks to its innovative approach of blending ancient beauty rituals with modern science. With strong backing from Unilever Ventures and a clear vision for future growth, the company is well-positioned to expand its market presence and continuously innovate in the skincare domain.