Clicktivated
Overview
Clicktivated is a technology company specializing in shoppable video solutions that transform traditional video content into interactive experiences. Founded in 2013 by Chris Roebuck in Detroit, Michigan, Clicktivated provides a platform that allows viewers to engage directly with products and services presented in videos. The company has raised a total of $825,000 in funding, primarily through seed rounds. Clicktivated operates mainly within the advertising and e-commerce industries, targeting sectors such as retail, travel, and lifestyle.
Recent Developments
- November 2024: Clicktivated has been at the forefront of transforming digital video experiences by enhancing interactivity. The company recently announced plans to expand their analytics suite, allowing for more granular insights into viewer engagement.
- March 2024: Clicktivated partnered with Toldright to integrate interactive video technology with storytelling strategies, expanding its market reach and capabilities in narrative-driven video solutions.
- June 2024: Clicktivated launched various initiatives to boost their market presence in the travel industry by leveraging the increasing popularity of shoppable videos to enhance customer engagement and streamline the purchasing process.
- April 2024: The company completed a seed funding round, raising $825,000 to support further technological advancements and market expansion initiatives.
- July 2023: Clicktivated introduced new features to personalize and automate AI-driven video content, aligning with the broader industry trend toward enhanced personalized digital marketing solutions.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2013 |
| Headquarters | Detroit, MI, United States |
| Founders | Chris Roebuck |
| Revenue | Undisclosed |
| Profits | Undisclosed |
| Key Investors | IncWell, Matchstick Ventures, Techstars |
| Industry | Multimedia and Design Software, Advertising Services |
| Number of Employees | 6 |
Early History
Clicktivated emerged from the collaborative efforts of Chris Roebuck and his father. The company was envisioned to bridge the gap between viewers and the e-commerce potential of video content. From its inception in Birmingham, Michigan, Clicktivated has focused on creating technology that enhances viewer interaction with video content. The founders, leveraging connections and insights from previous ventures in geo-location data and web development, saw the growing potential of online video as an advertising medium.
Significant milestones in the company's early history include the development of their proprietary interactive video platform, which quickly attracted interest from various industry sectors. The initial product offerings focused on integrating e-commerce capabilities directly into video content, which set the foundation for the company's growth.
Company Profile and Achievements
Clicktivated's primary product is its interactive video platform, which allows viewers to click on products within a video to learn more or make purchases. Their business model involves revenue generation through subscriptions and cost-per-mille (CPM) for paid media.
Achievements of Clicktivated include:
- Collaboration with Major Brands: The technology is used by brands across industries like retail, automotive, and tourism, with partnerships including names like McDonald’s, GMC, and BMW.
- Enhancing Viewer Engagement: The platform significantly increases user interaction rates, boasting a 500% average increase in viewer engagement over traditional video formats.
- Awards and Recognition: Clicktivated received a Skift IDEA Award in 2024 for creative design reflecting its innovation in transformative video technology.
- Tech Advancement: The company continues to innovate by developing APIs and enhancing their analytics suite, offering unique viewer engagement insights.
Current Operations and Market Position
Clicktivated currently focuses on advancing its platform's capabilities in interactive video technology. It has positioned itself as a leader in turning video content into shoppable assets, aligning with the growing demand for experiential and actionable digital media.
The company's market position is strengthened by its patented technology, which is recognized for driving user engagement and enhancing video monetization for its clients. It operates in a competitive landscape alongside various interactive video solutions, yet it differentiates itself by providing a seamless, user-friendly experience devoid of intrusive pop-ups or ads.
Conclusion
Clicktivated remains at the cutting edge of the digital video industry by continually evolving its offerings in interactive and shoppable video technology. Its emphasis on user engagement and conversion has positioned it uniquely within a crowded marketplace, underscoring its role as a vital player in the convergence of media engagement and commerce. Looking ahead, Clicktivated aims to further enhance its technological footprint and ensure its platform remains at the core of its clients’ digital strategies, harnessing the potential of video to bridge the gap between visual media and e-commerce seamlessly.