Coinbase Reopens US Retail Token Sales with Monad (MON) Offering

Coinbase has officially launched a public token sale for Monad's native token, MON, marking the first time since 2018 that retail investors in the United States can widely participate in such an offering directly through the exchange. The sale, which commenced on November 17, 2025, and runs until November 22, allows users in over 80 countries, including the U.S., to purchase MON tokens. "The $MON sale is now live on Coinbase. Yes, including for US users," the exchange announced on social media.

The sale offers up to 7.5 billion MON tokens, representing 7.5% of the total initial supply, at a price of $0.025 per token. Participants can commit between $100 and $100,000 in USDC to acquire the tokens. Coinbase has implemented a "filling up from the bottom" allocation mechanism, designed to prioritize smaller orders and ensure broader distribution among participants, rather than concentrating assets with large purchasers.

This initiative signifies a major shift in the cryptocurrency market, providing a regulated avenue for early-stage token investments for U.S. retail users after years of regulatory uncertainty. Coinbase aims to establish a new standard for token launches, emphasizing transparency and fairness. The exchange requires issuers to provide detailed disclosures on project tokenomics and team, while founders and affiliates face a six-month lock-up period to prevent immediate secondary market sales.

Monad is a high-performance Layer-1 blockchain engineered for speed without compromising security or decentralization. Its native MON token will be utilized for gas fees, staking, and supporting validators and developers within the network. The Monad Public Mainnet launch is scheduled for November 24, 2025, shortly after the conclusion of the Coinbase token sale.

Coinbase plans to host approximately one token sale per month on its new platform, which follows its acquisition of Echo Launchpad in October 2025. This structured approach aims to provide sustained support and attention for each project. The platform also features an anti-dumping mechanism, where users who sell their tokens within 30 days of listing may receive reduced allocations in future sales, rewarding long-term supporters.